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Eignungsanalyse zum Barrierefreien Tourismus in Rheinsberg

Eignungsanalyse zum Barrierefreien Tourismus in Rheinsberg


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About the Book

Studienarbeit aus dem Jahr 2012 im Fachbereich Geowissenschaften / Geographie - Wirtschaftsgeographie, Note: 1,0, Hochschule für nachhaltige Entwicklung Eberswalde (FH), Sprache: Deutsch, Abstract: Tourismus in seiner heutigen Form ist ubiquitär. Nahezu jede Region weltweit definiert sich selbst als Urlaubsregion oder hat den Tourismus in regionalen Entwicklungs- oder Marketingkonzepten implementiert. Demzufolge partizipieren gegenwärtig etliche Anbieterregionen an diesem Wirtschaftszweig und sind auf dem Reisemarkt präsent. Aus der Evolution des Tourismussektors (ausgehend vom elitären Tourismus hin zum Massentourismus) heraus, resultiert heutzutage eine starke Verhandlungsmacht des Touristen gegenüber einer Fülle an Tourismusanbietern. Des Weiteren haben sich die Bedürfnisse und Wünsche der Reisenden über die Jahrzehnte hinweg verändert. Dieser Fakt spiegelt sich in dem Verlangen des Urlaubers nach immer neuen emotionalen und kognitiven Erlebnissen wider. Summa Summarum hat der potenzielle Gast die Qual der Wahl zwischen lokalen, regionalen, überregionalen und sogar weltweiten Reisezielen und -regionen. Aus diesem Grund ist es wichtig, im Bereich des Tourismus innovativ zu sein, um am Markt bestehen zu können und einer zunehmenden Marktsättigung entgegenzuwirken. Um in diesem harten Wettbewerb der Urlaubsdestination um den loyalen Kunden, den wiederkehrenden Touristen, bestehen zu können, ist es seitens der Anbieter vonnöten, sich durch maßgeschneiderte Angebote in Bezug auf eine spezifische Zielgruppe zu differenzieren und somit die Region für die Zukunft strategisch zu positionieren und selektiv zu vermarkten. Vor diesem Hintergrund fokussieren sich zunehmend die Anbieterregionen auf spezielle Tourismusformen, um sich hierbei durch eine noch stärkere Kundenorientierung von anderen Regionen abzuheben. Beispielhaft können hier Bildungs-, Städte-, Kur-, Wellness-, Abenteuer-, Strand-, Kreuzfahrt-, Seminar- und Tagungstourismus als besondere, vertiefende Tour


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Product Details
  • ISBN-13: 9783656245094
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3656245096
  • Publisher Date: 02 Jun 2013
  • Height: 210 mm
  • No of Pages: 64
  • Series Title: German
  • Weight: 145 gr


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