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Economia Comportamental

Economia Comportamental


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International Edition


About the Book

Se já leu e gostou de "Rápido e Devagar: Duas formas de pensar" de Daniel Kahneman e de "Nudge: Como tomar melhores decisões..." de Richard Thaler e Cass Sunstein, com certeza você vai gostar deste livro.

Aqui você encontrará todos os assuntos tratados nas principais obras de Economia Comportamental de uma forma organizada por temas, com uma linguagem leve e provocante, como é de costume neste campo de pesquisa, que parte de exemplos instigantes e sugere uma nova forma de pensar os problemas econômicos a partir do comportamento real dos tomadores de decisão.

O livro está dividido em três grandes blocos: No primeiro você aprenderá de que forma as heurísticas, ou atalhos mentais, são capazes de afetar o nosso julgamento e nos levar a tomadas de decisões econômicas equivocadas; no segundo bloco você entenderá o que são vieses mentais e de que modo eles também prejudicam a nossa capacidade de fazer as melhores escolhas envolvendo dinheiro; e por fim, no último bloco você conhecerá mais sobre os empurrões, ou nudges, que são maneiras pelas quais podemos redirecionar a nossa mente às melhores decisões econômicas.

Não perca esta chance de descobrir como pensar melhor os problemas financeiros para tomar as melhores decisões, seja na sua vida pessoal, seja nas decisões que você toma em sua atividade profissional.


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Product Details
  • ISBN-13: 9798395938756
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 332
  • Spine Width: 18 mm
  • Weight: 508 gr
  • ISBN-10: 8395938756
  • Publisher Date: 05 Jun 2023
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Sub Title: Heurísticas, Vieses e Nudges: Como tomar boas decisões.
  • Width: 152 mm


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