The book is a seminal contribution from a leading futurist who, over the past three decades, has explored each of the most disruptive forces shaping our world today, including emerging technologies, entrepreneurship, venture investments, and industrial manufacturing. Eco Tech brings all this thinking together, fusing insight from thought leaders with the author's own considerable experience, to explore scenarios for 2050 and discuss eco-effectiveness as an established practice for governments, corporations, startups, and individuals.
Trond Undheim begins by providing a brief history of sustainability and provides simple definitions for key terms including eco-efficiency, life cycle analysis, industrial ecology, cleantech, net zero, climate change, biodiversity, and carbon capture, which will enable the reader to engage confidently in eco-discussions. Undheim also explores the ambitions of regeneration and offers a new conceptual framework to facilitate future discussion around sustainable innovation. He applies this framework to green, ambitious start-ups and examines the way these ventures will lead the way towards an eco-effective society, drawing on stories from exciting founders who are already changing the world. Finally, the book takes a deep dive into emerging eco-innovations, including batteries, bioplastics, distributed energy, space tech, and futuristic megaprojects. The book contains clear directions on how to progress through adversity and avoid returning to the status quo.
The book will be an essential guide for executives, sustainability professionals and energy tech investors who are deeply concerned with the future and are prepared to both significantly invest in it and make behavioral changes to foster regenerative development. It will also be a great resource for students and scholars of sustainable investing and innovation.
About the Author: Trond Undheim is a futurist, scholar, podcaster, and venture partner and an expert on the evolution of technology and society. He is a Research Scholar in Global Systemic Risk, Innovation, and Policy at the Stanford Existential Risk Initiative (SERI) at the Center for International Security and Cooperation (CISAC), Stanford University. He is also a venture partner at Antler, and a co-founder of technology foresight consulting firm Yegii. Formerly with Tulip Interfaces, Hitachi Ventures, MIT, WPP, Oracle, and the EU, he is the co-author (with Natan Linder) of Augmented Lean (2022), he is the author of Health Tech (2021), Future Tech (2021), Pandemic Aftermath (2020), Disruption Games (2020), and Leadership From Below (2008). He hosts the Futurized podcast and is a Forbes columnist in manufacturing. Trond's work has featured in a variety of business, industrial, and mainstream media, including in The Boston Globe, NPR's Cognoscenti, Fast Company, Forbes, Fortune, IndustryWeek, and MIT News. He holds a Ph.D. on the future of work and artificial intelligence and is based between Wellesley, MA and Palo Alto, CA.
