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Marketing e Web Marketing per studi dentistici

Marketing e Web Marketing per studi dentistici


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About the Book

Il web ha notevolmente cambiato il modo in cui i pazienti ricercano lo studio dentistico. Da Google alle mappe fino ai social, è importante conoscere come un utente fa le sue ricerche e come far sì che trovi il nostro studio o la nostra clinica! In questo pratico manuale di digital e web marketing per dentisti e studi odontoiatrici vengono spiegati passo a passo i fondamentali di una buona strategia di marketing e tutti gli strumenti per metterla in pratica. Si parla del sito web, di come renderlo efficace per la clinica dentale e per lo studio dentistico, progettando un sito che porti a casa opportunità e clienti. Troverete descritti i principali fattori di ranking di Google e come utilizzare Google Local per posizionarsi al meglio con il proprio studio; vengono inoltre illustrate le operazioni da compiere per utilizzare Google My Business per la propria attività, aggiornate all'ultima versione di Dicembre 2015. Nel manuale troverete anche consigli pratici su come gestire le email di richiamo e le promozioni via email, creare un database e sfruttarne tutte le potenzialità per servire al meglio il vostro cliente. Infine si parla di comunicazione e utilizzo dei social network, e di pubblicità sugli stessi. Un manuale indispensabile sia per il piccolo studio dentistico che vuole affrontare la modernità del marketing, sia per la grossa clinica che vuole avere un manuale pratico per verificare se tutto quanto possibile è stato fatto!
About the Author: Mirco Cervi - Consulente e Formatore @PMIdigitali - Innovation e Digital Transformation Manager Consulente e formatore, ha fondato PMI digitali, un network di consulenti e formatori specializzati nel marketing strategico e nella gestione dell'innovazione delle PMI. Esperto in marketing strategico, internazionale e digitale, collabora con importanti università e business school in seminari e master di Marketing e Digital marketing. Aiuta imprese nella creazione e gestione dell'innovazione e nella digital transformation come contaminatore di idee e facilitatore di processi. Appassionato di Startup, collabora con incubatori di impresa, fondi di private equity e business angels nella valutazione di business plan e nel tutoraggio delle stesse. it.linkedin.com/in/mircocervi/it


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Product Details
  • ISBN-13: 9781522819905
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 216 mm
  • No of Pages: 148
  • Series Title: Italian
  • Weight: 431 gr
  • ISBN-10: 1522819908
  • Publisher Date: 10 Feb 2016
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 216 mm


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