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Doing Business Successfully in China

Doing Business Successfully in China


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About the Book

Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel.
About the Author:

Dr. Mona Chung is an expert in doing business with China. As a bi-cultural expert in cross-cultural negotiations, she short-circuits processes and produces results that increase efficiency. Dr. Chung is a frequent guest speaker at public forums and universities and is the author of an extensive list of publications in cross-cultural business studies. Dr. Chung teaches international business, management and marketing at Deakin University's School of Management and Marketing in Melbourne, Australia.


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Product Details
  • ISBN-13: 9781843345480
  • Publisher: CHANDOS PUBLISHING
  • Publisher Imprint: Chandos Publishing
  • Height: 234 mm
  • No of Pages: 246
  • Series Title: Chandos Asian Studies
  • Weight: 399 gr
  • ISBN-10: 184334548X
  • Publisher Date: 17 Aug 2011
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 13 mm
  • Width: 156 mm


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