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Distributionsmanagement

Distributionsmanagement


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About the Book

Das Distributionsmanagement befindet sich in einem tiefgreifenden Umbruch. Neue Informations- und Kommunikationstechnologien verandern die Wertschopfungsprozesse vom Hersteller zum Kunden. Hinzu kommen neue Paradigmen sowie aktuelle Entwicklungen auf nationalen und internationalen Markten: Multi-Channel-Management, Supply-Chain-Management, Efficient Consumer Response, Online-Distribution, CRM-Systeme und Prozessmanagement werden intensiv und mit Blick auf Chancen und Risiken im Distributionsmanagement diskutiert. Ohne ausreichendes Wissen uber Data-Warehouse-Konzepte, Datenbankmanagementsysteme fur die Distribution, Identifikationstechnologien wie RFID, Standards im digitalen Datenaustausch wie XML-EDI kommt ein erfolgreicher Manager heute nicht mehr aus. Der entscheidungsorientierte Buchaufbau bleibt erhalten, es werden vor allem Probleme und Losungen behandelt, die eine effiziente und effektive Distribution ermoglichen.
About the Author: Prof. Dr. Gunter Specht lehrt Betriebswirtschaftslehre, insbesondere Marketing und Technologiemanagement, an der Technischen Universitat Darmstadt. Prof. Dr. Dr. h.c. Wolfgang Fritz lehrt Betriebswirtschaftslehre, insbesondere Marketing, an der Technischen Universitat Braunschweig und an der Universitat Wien.


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Product Details
  • ISBN-13: 9783170184107
  • Publisher: Kohlhammer
  • Publisher Imprint: Kohlhammer
  • Edition: 0004-4., Vollst. Ube
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Width: 145 mm
  • ISBN-10: 3170184105
  • Publisher Date: 08 Dec 2005
  • Binding: Hardback
  • Height: 214 mm
  • No of Pages: 578
  • Series Title: Kohlhammer Edition Marketing
  • Weight: 750 gr


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