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Dislike-Minded

Dislike-Minded


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About the Book

Explains why audiences dislike certain media and what happens when they do

The study and discussion of media is replete with talk of fans, loves, stans, likes, and favorites, but what of dislikes, distastes, and alienation?

Dislike-Minded draws from over two-hundred qualitative interviews to probe what the media's failures, wounds, and sore spots tell us about media culture, taste, identity, representation, meaning, textuality, audiences, and citizenship. The book refuses the simplicity of Pierre Bourdieu's famous dictum that dislike is (only) snobbery. Instead, Jonathan Gray pushes onward to uncover other explanations for what it ultimately means to dislike specific artifacts of television, film, and other media, and why this dislike matters.

As we watch and listen through gritted teeth, Dislike-Minded listens to what is being said, and presents a bold case for a new line of audience research within communication, media, and cultural studies.


About the Author: Jonathan Gray is Hamel Family Distinguished Chair in Communication Arts, Professor of Media and Cultural Studies at the University of Wisconsin, Madison, and author and editor of numerous books, including Show Sold Separately: Promos, Spoilers, and Other Media Paratexts (2010), Fandom, Second Edition (2017), Keywords for Media Studies (2017), and Satire TV (2009), as well as Television Studies (with Amanda D. Lotz), and A Companion to Media Authorship (with Derek Johnson).


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Product Details
  • ISBN-13: 9781479809981
  • Publisher: New York University Press
  • Publisher Imprint: New York University Press
  • Height: 226 mm
  • No of Pages: 272
  • Series Title: Critical Cultural Communication
  • Sub Title: Media, Audiences, and the Dynamics of Taste
  • Width: 152 mm
  • ISBN-10: 1479809985
  • Publisher Date: 22 Jun 2021
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 24 mm
  • Weight: 480 gr


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