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Disciplined Entrepreneurship Startup Tactics

Disciplined Entrepreneurship Startup Tactics


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About the Book

In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics--like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products--that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover: ● Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions ● Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product ● Methods for equity distribution that minimize conflict and maximize investor return


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Product Details
  • ISBN-13: 9798874825287
  • Publisher: Recorded Books, Inc.
  • Binding: CD-Audio
  • Language: English
  • Sub Title: 15 Tactics to Turn Your Business Plan Into a Business
  • ISBN-10: 8874825285
  • Publisher Date: 21 May 2024
  • Edition: Unabridged edition
  • Returnable: N


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