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Digital Marketing Step-by-Step

Digital Marketing Step-by-Step


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About the Book

Ce livre contient les volumes suivants: Google Ads Step-by-Step, Email Marketing Step-by-Step et Facebook Ads Step-by-Step.

Google Ads est une plateforme de publicité en ligne de Google qui permet aux spécialistes du marketing de créer des annonces et de les diffuser en ligne. Avec Google Ads, vous pouvez créer des annonces ciblées pour un public spécifique, en fonction des mots-clés, des intérêts, de la géolocalisation et d'autres facteurs. Dans le livre "Email Marketing Étape par Étape", vous découvrirez des stratégies et des techniques pour créer des campagnes d'email marketing et des newsletters engageantes et efficaces, y compris une exploration des outils d'email marketing les plus utilisés. Dans "Facebook Ads Étape par Étape", vous plongerez au coeur de la publicité en ligne, en découvrant le processus, les stratégies avancées et les dernières tendances pour créer des campagnes publicitaires réussies. Dans ce manuel, vous apprendrez comment lancer et gérer des campagnes sur Google, Facebook, comment générer des prospects et vendre grâce aux techniques et aux outils les plus modernes du marketing par email.

De plus, vous trouverez les sujets suivants:

  • Une vue d'ensemble de Google Ads;
  • Les avantages de Facebook Ads;
  • Comment configurer au mieux votre compte;
  • Comment créer une campagne sur Google Ads et Facebook Ads;
  • Comment suivre vos campagnes;
  • Comment lancer et gérer des campagnes de reciblage;
  • Comment créer un public similaire;
  • Définitions telles que CPA, CPC, CPM, CPL, CPD, ROI, ROAS, etc.;
  • Stratégies d'enchères;
  • Les erreurs courantes à éviter;
  • Comment configurer et utiliser MailChimp, AWeber et MailerLite;
  • Marketing par newsletter;
  • Et bien plus encore ! Maîtriser ces compétences vous permettra de lancer et de gérer votre propre entreprise ou celle des autres !

Qu'attendez-vous ? Achetez dès aujourd'hui "Digital Marketing Step-by-Step" de Bryan Bren et commencez à attirer des clients potentiels sur le web.


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Product Details
  • ISBN-13: 9798874225087
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Votre guide pas à pas pour apprendre à générer des prospects et à vendre grâce à Google, Facebook et aux campagnes de marketing par e-mail
  • Width: 127 mm
  • ISBN-10: 8874225083
  • Publisher Date: 06 Jan 2024
  • Height: 203 mm
  • No of Pages: 366
  • Spine Width: 19 mm
  • Weight: 412 gr


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