Whether you are an entrepreneur, a business owner, a non-technical or a digital marketer, this book will teach you everything you need to know about digital marketing concepts and tools, psychology concepts and resources for growing your business.
You will be exposed to a wide range of psychological principles, and how they affect human judgment when people purchase online. Learn how to make use of fear, depression, the myth of "less is more", first impressions, last impressions, priming, networks, obedience and many more, to your advantage. You are also introduced to a wide range of digital marketing tools that will support your online goals, from hijacking the mind of your audience, improving the reach of your products or automating almost every task in your business, to performing your own website technical audit and creating high-quality assets
The evolution of digital marketing has less to do with brands themselves, but more about the new opportunity to make several choices. This book demonstrates how to utilize psychology, relevant tools, and human bias to attract more followers and execute more effective digital marketing campaigns
What You Will Learn in This Book:
1. The book comprises the aspect of using psychology and human bias to influence purchase and engagement. You will learn about tools and technology that is implemented to disrupt the market and beat your competitors
2. Learn about SEO technical audits, including Google Search Console, Screaming Frog, SEO Powersuite, Siteliner, Responsinator, BuiltWith, WordPress Plugin Checkers, Theme Checker, Wayback Machine, YouGetSignal, Is.banned, Redirection, Back-ups, Page Speed Optimisation, and many more.
3. Learn about tools for building your own website with hosting, domain, CMS, themes, and plugins.
4. Outsourcing platforms have changed everything, making it easy for entrepreneurs to purchase content and do almost anything within a very flexible marketplace. You'll also learn about the importance of many digital marketing resources like social media follower automation, landing page creation, automated posting, auto comments, and liking, etc., to drive quality traffic and boost sales to your website.
5. Familiarize yourself with SEO analytics tools including Heat Maps, Monitor Live Visitor Behaviour, Social Media Monitoring or Brand Monitoring to name just a few.
6. Native marketing platforms- Outbrain, Taboola.
7. Digital marketing tools for reaching journalists, bloggers, media, and influencers in your business, and increase reach to your content using social lockers, follow buttons, push notification, automation of workflow, etc.
8. Learn about tools and techniques for scraping websites, Social Media, Google Search results and Google places for contact information: emails, phone numbers, local business details.
9. Understand keyword researching, competitor analysis: Google keyword tools, Search Engine Auto-suggestion boxes, Keyword Density Analysis, Competitor Analysis and more.
10. Get to know the fundamentals of affiliate marketing and how you can make use of the enormous resources, tools, and skills to increase profit and sales.
11. Learn about the data insights you must look for when assessing the performance of your website: Keyword Ranking, Paid Search, Website Health, Backlink Audits, Organic Social Media and Brand Monitoring
12. Paid search channels, from Google AdWords to Facebook ads, Instagram, Reddit, Xing, Yelp, Foursquare or Snapchat.
13. LOCAL SEO: How to build local SEO signals, social proof, and tools to accomplish your local SEO goals in no time.
By the same author:
HACKING DIGITAL GROWTH 2025: Exploiting Human Biases, Tools of the Trade & The Future of Digital Marketing
MIND THE BRAND GAP: A study of Competing Brand Identities, Human Biases and Why You MUST FIRE your HR team
About the Author: Constantin graduated with an MBA and MA Marketing & Innovation and is currently starting an MSc in Data Science. His current role is Head of Digital Marketing at a London-based company - Move Digital. In the past, he performed a variety of roles starting with managing hotels for Intercontinental Group and Hilton, launching a variety of restaurant and bar concepts, being a marketing consultant for businesses ranging from SMEs to large iconic brands, to helping savvy entrepreneurs in setting up, launching and growing their exciting start-ups. Together with his teams, he has won awards for developing people, innovation, customer service, revenue development, sales and was shortlisted for many awards in entrepreneurship, business person of the year or social influence. His team described him best as "someone who is mentally and physically determined, as well as tough but loveable when needed."
