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Die Professionelle Pressemitteilung

Die Professionelle Pressemitteilung


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About the Book

Die Pressemitteilung ist nach wie vor das häufigste PR-Instrument. Sie zu beherrschen ist unerlässlich für all jene, die in der Unternehmenskommunikation von kleineren und mittleren Unternehmen sowie Konzernen tätig sind oder mit der PR für Institutionen, Verbände oder Vereine betraut sind.
Das erforderliche Handwerkszeug vermittelt dieses Buch: Themenfindung und Textaufbau entsprechend journalistischer Vorgaben und PR-strategischer Überlegungen, Textsorten und ihre Regeln, der richtige Texteinstieg und die zielgruppenadäquate Überschrift, stilistische Anregungen sowie Tipps für Bildmaterial und Versand. Die Pressemitteilung im Internet und in Zeiten sozialer Netzwerke - auch zu diesen Themen gibt es wertvolle Hinweise.
Dr. Katrin Bischl greift stets auf sprach- und medienwissenschaftliche Theorien zurück, die sie verständlich und anhand zahlreicher Beispiele erläutert. Dies zeigt: "Die professionelle Pressemitteilung" ist ein Buch für Praktiker.


About the Author: Dr. Katrin Bischl ist Dozentin und Schreibberaterin für PR-Texte und PR-Medien, für
journalistisches Schreiben sowie wissenschaftliches Schreiben. Zudem verfasst und lektoriert sie PR-Texte sowie wissenschaftliche Literatur.


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Product Details
  • ISBN-13: 9783531199764
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Edition: 0002-2., Akt. U. Erw
  • Language: German
  • Returnable: Y
  • Spine Width: 10 mm
  • Weight: 290 gr
  • ISBN-10: 3531199765
  • Publisher Date: 03 Aug 2015
  • Binding: Paperback
  • Height: 208 mm
  • No of Pages: 174
  • Series Title: English
  • Sub Title: Ein Leitfaden Für Unternehmen, Institutionen, Verbände Und Vereine
  • Width: 147 mm


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