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Die Kunst Des Eu-Lobbyings

Die Kunst Des Eu-Lobbyings


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About the Book

Neue, intelligente Techniken der Einflussnahme losen zunehmend bisherige Lobbying-Strategien ab. Wie man dabei am besten vorgeht, zeigt dieses Buch, speziell bezogen auf Brussel, die EUPublic Affairs Management (PAM) ist hierbei ein wichtiger Schlusselbegriff. Den Kern des PAM bildet die effektive und effiziente Beeinflussung von InstitutionenDer Autor beschaftigt sich mit der Anwendung des PAM in der EU, die sich zur wichtigsten politischen Instanz ihrer Mitgliedstaaten entwickelte. So hat die EU, insbesondere Brussel, eine enorme Anziehungskraft auf politische und gesellschaftliche Interessengruppen. Wie konnen diese nun Einfluss auf EU-Entscheidungsprozesse nehmen? Wie kann man das Interesse eines Stakeholders in Kommission und Parlament gewinnen, wie seine Position starken? Vielen weiteren Fragestellungen wird nachgegangen und gezeigt, wie die Anwendung der PAM-Methoden die Erfolgsaussichten steigernUnterstutzend werden aktuelle Fakten und Zahlen aus Wissenschaft und Praxis geliefert, Fallbeispiele erlautert, wie auch erfolgreiche smart practices im Bereich des PAM in der EU vorgestelltDiese deutsche Ausgabe ist vollstandig uberarbeitet und um mehr Erkenntnisse uber deutsche PA-Aktivitaten in der EU erweitert.


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Product Details
  • ISBN-13: 9783869651941
  • Publisher: Lexxion
  • Publisher Imprint: Lexxion
  • Language: German
  • Series Title: German
  • Weight: 750 gr
  • ISBN-10: 3869651946
  • Publisher Date: 01 Jun 2012
  • Binding: Paperback
  • Returnable: N
  • Sub Title: Erfolgreiches Public Affairs Management Im Labyrinth Brussels


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