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Die Basis Erfolgreicher Pressearbeit

Die Basis Erfolgreicher Pressearbeit


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About the Book

Dieses essential richtet sich an Verantwortliche für Pressearbeit, die ihre Themen optimal in den Medien platzieren wollen. Und es richtet sich an alle, die verstehen wollen, wie Nachrichten entstehen. Die Autoren erläutern, nach welchen Kriterien Redaktionen Nachrichten selektieren und wie man durch dieses Wissen Medienpräsenz erlangt. Da Nachrichten nie ein direktes Abbild der Realität sind und Auswahlentscheidungen unterliegen, ist das Verständnis des, Nachrichtenfilters" im redaktionellen Journalismus von zentraler Bedeutung, um die eigene Botschaft optimal zu platzieren. Wie dies gelingen kann, wird anhand von praktischen Beispielen aufgezeigt und durch eine Zehn-Punkte-Strategie ergänzt.


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Product Details
  • ISBN-13: 9783658426262
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Was Macht Eine Nachricht Relevant? in Zehn Einfachen Schritten Zur Schlagzeile
  • Width: 148 mm
  • ISBN-10: 3658426268
  • Publisher Date: 09 Oct 2023
  • Height: 210 mm
  • No of Pages: 53
  • Spine Width: 3 mm
  • Weight: 132 gr


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