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deutsche Textileinzelhandel

deutsche Textileinzelhandel


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About the Book

Die Händler im deutschen Textileinzelhandel stehen heutzutage vor dem Problem sinkender Margen und Absätze. Die Konsumausgaben der Verbraucher für Bekleidung und Textilien im Einzelhandel sind weiterhin rückläufig. Daneben findet eine Verschiebung in der Wettbewerbsstruktur statt. Manche Händler machen sich die Vorwärts- oder Rückwärtsintegration der Handelsstufe zu Nutze, eine Wachstumsstrategie, die im Fashion-Handel in den letzten Jahren Wettbewerbsvorteile ermöglichte. Einige traditionelle Betriebsformenvertreter haben diese Chancen zu spät erkannt und müssen ihre Geschäftstätigkeit aufgeben. Dadurch werden Flächen frei, die von den umsatzstärksten Unternehmen aufgekauft werden. Die sinkende Flächenproduktivität in Deutschland wird so weiter befeuert. Zudem drängen branchenfremde Anbieter verstärkt auf den Markt, bringen Kapazitäten ein, binden Ressourcen und fordern Marktanteile. Andere Händler nutzen entstehende Nischen, um neue Betriebsformenkonzepte auf dem Markt zu erproben. Eine wichtige Funktion in der Branche nimmt der Marktführer ein, da er eine Art Orientierungshilfe für alle anderen Unternehmen ist. Marktmitläufer kopieren die Preisstrukturen, Marketingpläne und Produkte der Marktführer. Im Gegensatz zum Marktführer ist ihr Verhalten rein defensiv. Aber selbst Nischenbearbeiter suchen sich von dem Marktführer nicht beachtete oder vernachlässigte Segmente aus, auf denen sie sich nach Kunde, Markt und Produkt klar abzugrenzen versuchen. Das Buch soll den Textileinzelhandel in Deutschland analysieren. Vor dem Hintergrund veränderter Konsumgewohnheiten und einer Verschiebung der Wettbewerbsstruktur im Textileinzelhandel könnten sich die Branchenverhältnisse in den nächsten Jahren vollständig revidieren. Eine Identifikation der wichtigsten Händler und ihrer Strategien stehen deshalb im Fokus der Betrachtung.


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Product Details
  • ISBN-13: 9783961469185
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Diplomica Verlag
  • Height: 210 mm
  • No of Pages: 156
  • Spine Width: 8 mm
  • Weight: 245 gr
  • ISBN-10: 3961469180
  • Publisher Date: 22 Sep 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Die wichtigsten Händler und ihre Strategien: Bearbeitete Neuausgabe
  • Width: 148 mm


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