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Determinanten des Wiederverkaufswertes

Determinanten des Wiederverkaufswertes


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About the Book

Masterarbeit aus dem Jahr 2008 im Fachbereich BWL - Handel und Distribution, Note: 1,3, Westfälische Wilhelms-Universität Münster (Institut für Anlagen und Systemtechnologien), Sprache: Deutsch, Abstract: In der Zeit vor der breiten Nutzung des Internets wurden gebrauchte Konsumgüter nur in Antiquariaten, in Gebrauchtwarengeschäften, auf Flohmärkten oder in den Kleinanzeigen der Lokalzeitungen gehandelt. Durch das Aufkommen von Online-Auktionen hat sich der Handel von Gebrauchtwaren deutlich vereinfacht, so dass dank niedriger Transaktionskosten auch geringwertige Güter versteigert werden. Diese Entwicklung führte dazu, dass auch niedrigpreisige Gebrauchsgüter nicht mehr entsorgt werden, (1) sondern wirtschaftlich sinnvoll veräußert werden können. Damit stellt sich vermehrt die Frage, wonach sich der Wert der Gebrauchtware bemisst, vor allem wenn sie nicht vor dem Kauf inspiziert werden kann. Ein zweiter Aspekt ist, dass durch den stetig steigenden Umsatz im Online-Versandhandel (2) häufiger Rücksendungen auftreten. Dies wird durch das Widerrufs- und Rückgaberecht bei Fernabsatzverträgen von im Regelfall zwei Wochen(3) begünstigt. Nach einem "Funktionstest" seitens eines Verbrauchers weist ein Produkt normalerweise Gebrauchsspuren auf und kann somit nicht mehr als neu verkauft werden.(4) Daher sollte es für den Online-Versandhandel eine zunehmende Rolle spielen, gebrauchte Produkte (evtl. nach einer Aufarbeitung) zu einem angemessenen Preis zu veräußern oder zu versteigern. Auch dies erhöht die Motivation, die Determinanten des Wiederverkaufswertes zu untersuchen. Da ein umfassendes Gerüst für diese Fragestellung in der Literatur nicht gefunden werden konnte, soll ein solches in dieser Arbeit entwickelt werden. In Kapitel 2 werden die wichtigsten Bestimmungsfaktoren des Wiederverkaufswertes dargestellt. Dazu werden, soweit vorhanden, die statistisch signifikanten Ergebnisse zahlreicher hauptsächlich englischsprachiger Studien kurz zusammengefasst. Anhand dieser Erken


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Product Details
  • ISBN-13: 9783656279341
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 209 gr
  • ISBN-10: 3656279349
  • Publisher Date: 02 Oct 2012
  • Height: 210 mm
  • No of Pages: 112
  • Series Title: German
  • Sub Title: Eine empirische Analyse am Beispiel eBay
  • Width: 148 mm


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