full screen
Home > General > Design in Context
Design in Context

Design in Context


     0     
5
4
3
2
1



International Edition


About the Book

Design in Context: A Framework for Strategic Differentiation by Todd Bracher is a comprehensive guide exploring the transformative power of strategic design and innovation. Drawing on over two decades of experience with business leaders, private equity operators, and the venture capital ecosystem, Bracher provides readers with insights and tools to leverage design as a fundamental driver of business success.


In this book, Bracher delves into the essence of design expertise, emphasizing the critical distinction between vendors and expert practitioners. He introduces the concept of contextual designers, who apply design thinking comprehensively to impact entire organizations, systems, and industries. Through detailed discussions and real-world examples, Bracher illustrates how recognizing and leveraging design expertise can transform opportunities and drive meaningful change.


Key Concepts & Chapters:


    Design as Expertise: Understand the vital role of design expertise in amplifying and transforming business opportunities. Learn to differentiate between vendors and contextual designers, and discover how to harness the full potential of design expertise for your organization.Meeting the Need: Explore the importance of understanding and addressing market needs as the foundation of innovation. Bracher emphasizes the need for empathy, curiosity, and analytical thinking to uncover the true desires and frustrations of consumers.Alignment: Discover the critical role of alignment in achieving synergy within an organization. Learn how design can bridge gaps between different departments, ensuring that the final product or service is a visionary execution rather than a compromised solution.The Context for Innovation: Shift your focus from the "what" to the "why" of design. Bracher explains how understanding and shaping the context within which design takes place is key to unlocking genuine innovation.Variables: Dive into the practical aspects of innovation by understanding the variables that define the context. Learn how a high fidelity in understanding these variables leads to more accurate and predictable outcomes.Efficiency of Outcomes: Embrace the principle of "nothing extra, nothing less" in design. Discover how achieving a balance of variables ensures that every component of your strategy or design is essential, leading to optimal and effective outcomes.


About the Author:


Todd Bracher is a distinguished strategic advisor and industrial designer known for his visionary approach to design and innovation. His work spans various industries, helping organizations from startups to global brands leverage design for strategic differentiation and market leadership.


Why Read This Book?


Whether you are a business leader, designer, or entrepreneur, Design in Context offers invaluable insights into the strategic application of design for business growth and innovation. By integrating context-based design into your strategic planning, you can unlock new possibilities, create transformative solutions, and position your organization for sustained success.


Best Sellers



Product Details
  • ISBN-13: 9798990317505
  • Publisher: Compendium Editions
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: A Framework for Strategic Differentiation
  • Width: 152 mm
  • ISBN-10: 8990317509
  • Publisher Date: 20 Jun 2024
  • Height: 229 mm
  • No of Pages: 296
  • Spine Width: 17 mm
  • Weight: 485 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Design in Context
Compendium Editions -
Design in Context
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Design in Context

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Booksbay (the "CRR Service").


    By submitting any content to Booksbay, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Booksbay (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Booksbay a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Booksbay may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Booksbay's sole discretion. Booksbay reserves the right to change, condense, withhold publication, remove or delete any content on Booksbay's website that Booksbay deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Booksbay does not guarantee that you will have any recourse through Booksbay to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Booksbay reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Booksbay, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Booksbay, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!