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Der Kunde Wird Mensch

Der Kunde Wird Mensch


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About the Book

Dieses Buch erklärt, woher der Wert der Werte rührt, warum sie eine existenzielle Bedeutung für den Erfolg innovativer Marken haben und wie man sie für sich nutzt. Ergänzend dazu liefert es praxisnahe Werkzeuge und Methoden, die man im Unternehmensalltag anwenden kann. Werte wurden lange als schöngeistige Theorie belächelt. Jetzt werden Märkte wieder zu Markplätzen für Menschen und Werte bedeuten bares Geld. Wir erleben eine hochdynamische Veränderung der Marktlogik in der bewährte Werkzeuge und Mechaniken nicht mehr ausreichend funktionieren. Disruption geistert durch die Führungsetagen. Service-dominante Geschäftsmodelle zerlegen etablierte Wertschöpfungsketten. Dazu verändern transparente Märkte in Echtzeit und eine nie dagewesene Vergleichbarkeit das Einkaufserlebnis massiv. Ihre Kunden werden zu voll informierten, souveränen Entscheidern. Das muss Ihnen aber keine Angst machen.
Oliver Marquardt zeigt, wie der souveräne Kunde tickt und wie man seine Erwartungen und Verhalten verstehen kann. Denn im wahren Kundenverständnis verbergen sich große Hebel (z.B. durch den "smart-turn-effect") und lukrative Chancen für Ihr Unternehmen. Marquardt untermauert seine Thesen mit Fakten und erklärt, wie weiche Werte zu harter Währung werden, die monetär messbar ist. Wertebasierte Unternehmen haben nicht nur die treueren Kunden und ein gutes Image, sondern verdienen auch wesentlich mehr Geld.
About the Author:

Oliver Marquardt ist studierter Kommunikationsdesigner, Autor und Unternehmer. Er ist seit über 10 Jahren in der Welt von Werbung, Marketing und Markenführung unterwegs und begeistert seit 2016 auch als Speaker mit innovativen Perspektiven auf den Faktor Mensch im Markt.

Stimmen zu Oliver Marquardt:

"Oliver Marquardt liefert innovative Perspektiven und wertvolle Erkenntnisse für den modernen Unternehmer". Gert Mundinger, Mundinger Engineering

"Wer Oliver Marquardt noch nicht kennengelernt hat, sollte diese Chance nutzen." Christian Wild, CEO der interimus GmbH und loci GmbH


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Product Details
  • ISBN-13: 9783658181284
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Weight: 750 gr
  • ISBN-10: 3658181281
  • Publisher Date: 12 May 2020
  • Height: 235 mm
  • No of Pages: 110
  • Spine Width: 0 mm
  • Width: 155 mm


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Der Kunde Wird Mensch
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