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Der Digital Navigator

Der Digital Navigator


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About the Book

Die Digitalisierung bietet ohne Frage großartige Chancen und hat unendliches Innovationspotential. Gleichzeitig bereitet sie vielen Unternehmern Kopfzerbrechen. Dies liegt nach Ansicht des Autors am Fehlen anerkannter, einheitlicher und vor allem praktikabler Management Tools zur Unterstützung der digitalen Transformation.

Diese Lücke schließt der Autor mit seinem "Digital Navigator"-Ansatz. Er macht deutlich, was für die digitale Transformation eines Unternehmens notwendig ist und wie diese erfolgreich durchgeführt werden kann.

Das Buch ist in zwei Teile gegliedert: Der erste Teil dient dem Aufbau eines generellen Verständnisses zur Problematik und zeigt, wie ein Modell hier unterstützen kann. Im zweiten Teil geht es um die praktische Anwendung des Digital Navigators. So dient dieser als Rahmen für die Erarbeitung von Digitalisierungsstrategien und als "Kompass" auf dem Weg der digitalen Transformation. In einem konkreten Vorgehensmodell wird schließlich skizziert, wie der Digital Navigator in der Praxis verwendet werden kann. Dieser praktische Leitfaden für die Umsetzung will den Leser an die Hand nehmen und aufzeigen, was im Einzelnen zu tun ist.


About the Author:
Prof. Dr. Thomas Mohr ist Experte für die Entwicklung und vor allem Umsetzung von Strategien für die Digitale Transformation. Er ist als selbstständiger Berater, Speaker und Autor sowie in verschiedenen Start-ups unternehmerisch tätig. 2018 wurde er zum Professor für Digitalisierung und Strategisches Management an der Hochschule für angewandtes Management berufen.

www.Digital-Navigator.com


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Product Details
  • ISBN-13: 9783658297039
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Ein Modell Für Die Digitale Transformation
  • Width: 148 mm
  • ISBN-10: 3658297034
  • Publisher Date: 11 Apr 2020
  • Height: 210 mm
  • No of Pages: 149
  • Spine Width: 9 mm
  • Weight: 254 gr


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