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Cykl życia produktu

Cykl życia produktu


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About the Book

Zrozum istotę cyklu życia produktu w zaledwie 50 minut dzięki tej praktycznej i zwięzlej książce. Cykl życia produktu to model wykorzystywany przez sektor marketingu i handlu do optymalizacji i rozwoju produktów. Jest to prosty model, który może byc stosowany w wielu różnych sytuacjach do analizy rynku i lepszego zrozumienia relacji między produktem a rynkiem. Dzięki temu firmy mogą poznac zasadę przewagi komparatywnej i zrozumiec etapy życia swojego produktu. W książce tej znajdziesz poręczne wprowadzenie do glównych faz, przez które przechodzi produkt w czasie, gdy jest na rynku, czyli wprowadzenie na rynek, wzrost, dojrzalośc i upadek, wraz z dokladną analizą tego, czego można się spodziewac po każdej z tych faz. Nie tylko dowiesz się, jak zidentyfikowac te etapy w cyklu życia produktu, ale także przeanalizujesz rzeczywiste przypadki, odkryjesz niedociągnięcia teorii i poznasz pokrewne modele, takie jak teoria przewagi komparatywnej i macierz udzialu we wzroście BCG.


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Product Details
  • ISBN-13: 9782808670883
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: Polish
  • Returnable: N
  • Sub Title: Rewolucja w sposobie sprzedaży produktów
  • Width: 129 mm
  • ISBN-10: 2808670885
  • Publisher Date: 23 Feb 2023
  • Height: 198 mm
  • No of Pages: 32
  • Spine Width: 2 mm
  • Weight: 95 gr


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