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Creative Prototyping with Generative AI

Creative Prototyping with Generative AI


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About the Book

Reimagine artificial intelligence (AI) generators as useful creative prototyping tools by leveraging the power of design thinking. This book shows you how to connect the use of AI to your own creative process.

You'll learn about the role that prototyping plays within the creative process and augment your own rapid prototyping skills and practices. Draw inspiration from AI generated content to create unique offerings to the world. Then review specific use cases that will inspire you to optimize machine learning models and reimagine AI as a creative tool.

Each chapter provides examples of how designers and other creatives can use such tools and apply different prototyping processes to accelerate and improve design processes and workflows. All kinds of creators from different disciplines can harness the power and affordances that AI tools offer to experiment with and prototype ideas quickly.

What You'll Learn

  • Understand your own creative process and how we prototype and test ideas
  • Augment your design practices using AI generators
  • Draw inspiration from AI generated content
  • Improve and streamline creatives processes and workflows

Who This Book Is For

  • Digital media professionals who want to access off-the shelf creative tools to improve and accelerate their creativity and workflow.
  • Designers and engineers who are looking at novel ways to improve their prototyping and testing processes.
  • Students who want to use AI to rapidly generate ideas to support them in prototyping assignments.
  • Instructors interested in pointing their students to a variety of accessible AI resources to manage their own creativity.

About the Author:

Patrick Parra Pennefather is an Assistant Professor and Researcher at the University of British Columbia within the Faculty of Arts and the Emerging Media Lab. His research is focused on Collaborative Learning Practices, Digital Media, XR and Agile Software Development. Patrick also works with learning organizations and technology companies around the world to design learning courses that meets the needs of diverse communities to aid the development of the next generation of technology designers and developers. Teaching has focused on Creativity, Collaboration, Sound Design, xR development, Agile with a focus on developing critical 21st Century competencies.


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Product Details
  • ISBN-13: 9781484295786
  • Publisher: Apress
  • Publisher Imprint: Apress
  • Height: 234 mm
  • No of Pages: 389
  • Spine Width: 25 mm
  • Weight: 739 gr
  • ISBN-10: 1484295781
  • Publisher Date: 11 Nov 2023
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: Accelerating Creative Workflows with AI Generator Design Testing
  • Width: 156 mm


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