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Crashkurs Marketingleiter

Crashkurs Marketingleiter


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About the Book

Crashkurs Marketingleiter bietet das komprimierte Rüstzeug für alle Marketingmitarbeiter mit Karrierepotenzial. Es vermittelt bewährte Verhaltensregeln im Spannungsfeld von Vorgänger, Vorgesetzten, Kollegen und Mitarbeitern sowohl aus der Sicht des Aufsteigers aus den eigenen Reihen wie auch des Einsteigers von außen. Die fachlichen und personellen Aufgaben von der Selbst- und Abteilungsorganisation bis zu Führungsfragen werden übersichtlich erläutert und an Beispielen erklärt. Tipps für schnelle Erfolge sowie Checklisten für die ersten 100 Tage als Marketingleiter geben dem Leser wertvolle Hilfsmittel für die eigene Praxis an die Hand.
About the Author: Dr. Marcus Hoffmann, Diplom-Kaufmann und Diplom-Volkswirt, war nach seinem Studium in unterschiedlichen Positionen in Marketing und Verkauf tätig, darunter auch als Leiter Marketing und PR der TelDaFax Aktiengesellschaft, Marburg. Seit 2001 ist er Leiter Marketing und PR der TFG Transfracht International AG, Frankfurt am Main. Zudem ist er als Referent und Seminarleiter tätig, z.B. für Management Circle.


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Product Details
  • ISBN-13: 9783834900111
  • Publisher: Gabler Verlag
  • Binding: Paperback
  • Height: 216 mm
  • No of Pages: 116
  • Series Title: German
  • Sub Title: Know-How Und Update Für Die Ersten 100 Tage
  • Width: 140 mm
  • ISBN-10: 3834900117
  • Publisher Date: 13 Jun 2006
  • Edition: 2006 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 7 mm
  • Weight: 218 gr


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