Introduction: an overview of the book, the importance of corporate responsibility and sustainability in the creation of various markets. A summary of every chapter, and how different chapters link together. Editorial team.
Section 1: Changing Market Systems
In this section, we provide chapters that explore changing market systems, including how these can be made more responsible and sustainable. The section includes: models of capitalism and institutions (Chapter 1), a systematic review of CSR and social enterprise literature (Chapter 2), ways to transform linear market systems from linear to circular structural arrangements (Chapter 3), corporate responsibilities towards minority stakeholders like indigenous people or remote communities (Chapter 4), and it ends with an intercultural study on whether consumers' value systems impact sustainable consumption of groceries (Chapter 5). These chapters include both conceptual and empirical work.
Chapter 1. Models of Capitalism, Institutions and Corporate Social Responsibility
Robert Kudlak, Adam Mickiewicz University in Poznań
One of the intriguing research topics related to corporate social responsibility (CSR) concerns the noticeable discrepancies in terms of the level of CSR uptake across economies. These discrepancies are especially well noticeable among well developed countries such as the USA and Western European countries. The purpose of the paper is to show that the differences in the level of CSR involvement between countries result from the distinct institutional environments characteristic for the different models of capitalism, particularly, for different models of the welfare state. The respective models of welfare stare vary in terms of how the institutional arrangements determine the form and level of public delivery of social services such as health care, pensions, education, culture and social assistance. Using the comparison between Anglo-Saxon (USA) and Western European countries, it is argued that companies operating under stronger institutional pressure occurring in countries with an extensive welfare state model (such as Western European countries) are less likely to engage in voluntary provision of social services such as health care, pensions and education. In contrast, when companies operate in countries with a relatively minor role of the state in creating and redistributing well-being (e.g. the USA) and a relatively low institutional pressure in this regard, it increases the chances of their involvement in socially responsible activities.
Keywords: models of capitalism, welfare state, institutions, social services, corporate social responsibility
Chapter 2. 'Fruits of the Same Tree'? A Systematic Review of Corporate Social Responsibility and Social Enterprise Literature
Sadaf Shariat, University of South Wales & Zahra Khamseh, University of Minho
This paper presents the first systematic review of the literature in the area of intersection between Corporate Social Responsibility (CSR) and Social Enterprise (SE). We have reviewed 50 scholarly articles in social entrepreneurship research focused on the comparative analysis of CSR and SE published during the period 2009 to 2019. Reviewing the selected articles, we identified different views regarding the overlap between SE and CSR. Social Enterprise may be viewed as a CSR model (Permana & Mursitama 2018), and one may argue that SE and CSR seem like 'fruits of the same tree' (Page & Kartz 2011), or that they are 'both socially constructed societal processes' (Grant & Plakshap 2018). Nevertheless, some critics find the differences between CSR and SE more striking than similarities or even 'lamentable' for some CSR proponents. It is argued that they receive support from
About the Author: Cláudia Simões is a Professor of Management (Marketing and Strategy area) and Dean of the School of Economics and Management at the University of Minho in Portugal.
Alin Stancu is Professor of Corporate Social Responsibility and Public Relations in the Department of Marketing from The Bucharest University of Economic Studies, Romania.
Georgiana Grigore is Associate Professor in Marketing at University of Leicester, School of Business. She is also chair of an annual international conference in 'Social Responsibility, Ethics and Sustainable Business', which she co-founded in 2012.
