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Controlling strategischer Allianzen im FuE-Bereich

Controlling strategischer Allianzen im FuE-Bereich


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About the Book

Diplomarbeit aus dem Jahr 2001 im Fachbereich BWL - Controlling, Note: 2,3, Universität Hohenheim (Lehrstuhl Personal und Organisation), Sprache: Deutsch, Abstract: Unternehmenskooperationen sind seit längerer Zeit aus dem Wirtschaftsleben nicht mehr wegzudenken. Spätestens seit Anfang der achtziger Jahre nimmt die Bedeutung dieses strategischen Instruments zur Sicherung und Verbesserung der eigenen Wettbewerbssituation stetig zu.1 Speziell strategische Allianzen verzeichnen nach Untersuchungen verschiedener Autoren hohe Zuwachsraten. So zählt Hammes nach einer Inhaltsanalyse des "Handelsblattes" 1983 nur 59 strategische Allianzen, 1989 schon 388.2 Weitere Untersuchungen stammen vom INSEAD, das eine beschleunigte Bewegung in Richtung strategischer Allianzen vor allem seit 1984 feststellt3, sowie vom IRI, welches in seinen jährlichen Angaben zu den Plänen und Absichten der technologieorientierten US-amerikanischen Unternehmen mitteilt, dass 45% bis 49% der antwortenden Unternehmen beabsichtigen, ihre Allianzaktivitäten auszuweiten.4 Hinsichtlich der bevorzugten Kooperationsfelder strategischer Allianzen macht Hammes die drei Bereiche Marketing, Produktion und FuE aus, wobei die Anzahl der einbezogenen Funktionsbereiche meist auf einen einzigen beschränkt ist. Auch bei der INSEAD-Analyse nimmt der FuE-Bereich kontinuierlich eine führende Rolle ein. Lewiszeigt in seiner Analyse auf, dass der Anteil naturwissenschaftlich-technischer Artikel der Welt, die aus einer (wie auch immer gearteten) Kooperation stammen schon seit den frühen siebziger Jahren ständig anwächst.5


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Product Details
  • ISBN-13: 9783640816026
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 297 mm
  • No of Pages: 100
  • Series Title: German
  • Weight: 313 gr
  • ISBN-10: 3640816021
  • Publisher Date: 09 Feb 2011
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 210 mm


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