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Content Distribution

Content Distribution


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About the Book

Dieses Buch zeigt die effektivsten Methoden und Techniken, wie Sie als Unternehmen für Ihr Content-Marketing eine wirklich große Reichweite aufbauen können und bestmöglich ihre Zielgruppe erreichen.
Auch wenn Ihr Content noch so gut ist - wird dieser nicht durch die passenden Kanäle an die richtige Zielgruppe verbreitet, werden Sie Ihre Content-Marketing-Ziele nicht erreichen. Content ist zwar King, aber Verbreitung ist "God Almighty". Viele Unternehmen investieren viel Ressourcen und ein beträchtliches Budget in die Erstellung von hochwertigem Content. Aber was kommt, nachdem der Content fertig ist? Meistens wird dieser einfach veröffentlicht - nur: "Publish & Pray" ist keine Strategie.
Der ersten Erfahrungen mit Content Marketing zeigen, dass selbst aufwändig produzierte Inhalte keine hohen Reichweiten erreichen. Reichweite brauchen Sie jedoch, um Ihre in der Strategie festgelegten Marketingziele zu erreichen, sei es den Bekanntheitsgrad zu erhöhen, mehr Besucher auf die Website zu bringen und - das wichtigste Ziel: mehr Umsatz zu generieren. Die Verbreitung des Contents ist ein komplexes Thema und erfordert die Kenntnis zahlreicher Methoden und Tools aus dem Online Marketing. Viele Bücher über Content Marketing bieten nur sehr knapp gehaltene Informationen zum Thema Content Distribution. Mit diesem Buch setzen Sie den letzten aber oftmals entscheidenden Schritt für Ihren Erfolg im Content Marketing um.
Mit einem Gastbeitrag von Martin Brosy, ImpulsQ
About the Author: Fabian Auler ist Co-Owner von Farbentour, der Agentur für Suchmaschinenoptimierung und Content Marketing. Farbentour zählt laut iBusiness.de seit 2018 zu den TOP 100 besten SEO Agenturen Deutschlands. Nach seinem Studium an der Hochschule Koblenz mit dem Abschluss Bachelor of Science, gründete er 2014 den Blog "Farbentour". Zunächst als reiner Informationsblog konzipiert, der über die Themenwelt des Online Marketings berichtet, ist aus der Idee eine Agentur hervorgegangen. Zusammen mit seiner Geschäftspartnerin Danièle Huberty und seinem Team betreut er die Online-Marketing-Maßnahmen seiner Kunden.
Danièle Huberty ist Co-Owner von Farbentour, der Agentur für Suchmaschinenoptimierung und Content Marketing.Sie ist ausgebildete Online-Marketing-Managerin (Studieninstitut für Kommunikation) und hat über zehn Jahre Erfahrung als Beraterin im Bereich Marketing und Kommunikation. Vor ihrer Selbstständigkeit hat sie DAX-Unternehmen in namhaften Werbeagenturen betreut. Ihre Spezialgebiete sind neben dem Bereich Suchmaschinenoptimierung und Content Marketing der Bereich Ads (Google Ads, Facebook Ads).


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Product Details
  • ISBN-13: 9783658254582
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 145
  • Spine Width: 0 mm
  • Weight: 750 gr
  • ISBN-10: 3658254580
  • Publisher Date: 17 Jun 2019
  • Binding: Mixed media product
  • Language: German
  • Returnable: Y
  • Sub Title: So Verbreiten Sie Ihren Content Effektiv in Ihren Zielgruppen
  • Width: 148 mm


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