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Consuming Cultural Hegemony

Consuming Cultural Hegemony


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International Edition


About the Book

Acknowledgements

Preface

List of Abbreviation

List of Figures

List of Tables

Chapter 1: Introduction

Toward the research problematics

Conceptual scheme

From "cultural subscription" to cultural distinction

Cultural hegemony

Regional modernity as hegemony

Ethnographic setting

Field setting

Sampling and sample size

Data collection and analysis techniques

Hiatus in the fieldwork

Ethical considerations

Chapter outline

References

Chapter 2: From Partition to Hegemony: Bangladesh and Bangladeshi Films in the South Asian Context

Background

Bangladesh and its polemics with South Asia

Bangladesh's love-hate relationship with Indian film

Film circulation and viewership in colonial East Bengal

Sound, "Islamicate" culture and the crossover appeal of Hindi films

Film circulation and viewership in East Pakistan

Film circulation and viewership in independent Bangladesh

References

Filmography

Chapter 3: Ethnographic Fieldwork: The Self as an Informant and an Observer

Part one: Me as an informant

My film-watching epiphany

Film and my rural middle-class identity

Film and my urban middle-class identity

Part two: Me as an observer

Defining the field and the value of multi-sited ethnography

Entering into the field

Experience in the CD/DVD stores: A space between "native" and "non-native"

Experience with the cable operators

Experience with the viewers

Conclusion

References

Filmography

Chapter 4: The Political Economy, Materiality and the Visceral Experience of Cable Television

Materiality of media and the creation of space

Background of cable TV in Bangladesh

Stages of circulation

The arrival of DTH and the creation of the own control room

Defining and controlling cable operators' areas

Roles of cable operators and their interactions with subscribers

Number of cable TV channels and films per week

Conclusion

References

Chapter 5: The Cultural Economy of the CD/DVD Store and the Creation of Space

Background

The (re)production of CD/DVDs

Promotion and pricing of CD/DVD

CD/DVD placement, supply and demand  
About the Author:

Harisur Rahman is Assistant Professor at North South University in Dhaka, Bangladesh. He holds a Ph.D. degree in anthropology from the University of Auckland, New Zealand. His dissertation examined the circulation and viewership of Indian films in Bangladesh. His research interests include media anthropology, cultural circulation and consumption, intercultural communication, film and media





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Product Details
  • ISBN-13: 9783030317065
  • Publisher: Springer International Publishing
  • Publisher Imprint: Palgrave MacMillan
  • Height: 210 mm
  • No of Pages: 243
  • Spine Width: 22 mm
  • Weight: 630 gr
  • ISBN-10: 3030317064
  • Publisher Date: 06 Dec 2019
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: Bollywood in Bangladesh
  • Width: 148 mm


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