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Commerce de détail non organisé en Inde

Commerce de détail non organisé en Inde


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About the Book

En lisant ce livre, chacun peut apprendre que le secteur du commerce de détail en Inde joue un rôle important dans le grand schéma des choses lorsqu'il s'agit de l'économie du pays dans son ensemble. De nombreuses recherches ont été menées sur les services. En particulier dans les domaines de la banque, des technologies de l'information, de l'hôtellerie et de la vente au détail de produits alimentaires. En outre, un nombre assez important d'études ont été réalisées dans le contexte de la qualité du service fourni aux clients par l'industrie de la vente au détail. À la lumière des récentes avancées dans le domaine, la signification et l'importance d'un tel corpus de recherche semblent justifier l'expansion du nombre de participants opérant dans des secteurs non structurés. Au vu de la situation actuelle de la littérature sur le thème de la qualité de service, on constate un manque de recherches disponibles dans le secteur non structuré qui comparent les échelles SERVQUAL et RSQS. Dans le secteur de la vente au détail, peu d'études ont été réalisées pour déterminer dans quelle mesure les deux échelles sont étroitement liées.


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Product Details
  • ISBN-13: 9786207431267
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 127 gr
  • ISBN-10: 620743126X
  • Publisher Date: 25 Apr 2024
  • Height: 229 mm
  • No of Pages: 76
  • Spine Width: 5 mm
  • Width: 152 mm


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