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The Chrysalis Economy

The Chrysalis Economy


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About the Book

Wenn das 19. Jahrhundert durch den merkantilistischen Kapitalismus geprägt war und das 20. Jahrhundert durch Unternehmertum, dann wird das 21. Jahrhundert nicht nur durch die Globalisierung, sondern durch den Globalismus gekennzeichnet.
Aktuell erschüttern zwei parallel verlaufende Trends die Geschäftswelt: Die Entwicklung einer ganz neuen Spezies junger, dynamischer CEOs und Führungskräfte und die radikale Umstrukturierung der globalen Wirtschaft in rasantem Tempo. Welche der heutigen Unternehmen und Geschäftsmodelle werden sich auf Dauer bewähren?
Chrysalis - dieses Buch untersucht außergewöhnliche Fälle der Unternehmens-Metamorphose - von der Raupe der Old Economy zum Schmetterling der New Economy. Dabei betrachtet Elkington, wie Firmenchefs und Aufsichtsräte geeignete Plattformen für eine nachhaltige Wertschöpfung ausarbeiten. Beispiele von internationalen Spitzenunternehmen wie BP, Ford, Shell und Unilever liefern hierzu Informationen und Erfahrungen aus erster Hand. In der New Economy spielt echte Corporate Citizenship (das gesellschaftliche und soziale Engagement der Unternehmen) eine große Rolle, ebenso wie neue Formen des Portfoliomanagement, der Rechnungslegung und Berichterstattung sowie ganz neue Formen der Corporate Governance.
Chrysalis ist das erste maßgebliche Buch auf dem Markt, das die Auswirkungen der New Economy auf Märkte, Unternehmen und Führungskräfte analysiert und neue Managementmodelle vorstellt. John Elkington gilt als eine international führende Autorität auf dem Gebiet der Nachhaltigen Entwicklung und Umweltstrategien.
About the Author: John Elkington is Chairman of SustainAbility, based in London and New York, and of The Environment Foundation. This is his sixteenth book - and follows on directly from Cannibals With Forks, also published by Capstone.


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Product Details
  • ISBN-13: 9781841121420
  • Publisher: Capstone
  • Publisher Imprint: Capstone
  • Height: 243 mm
  • No of Pages: 308
  • Series Title: English
  • Sub Title: How Citizen Ceos and Corporations Can Fuse Values and Value Creation
  • Width: 164 mm
  • ISBN-10: 1841121428
  • Publisher Date: 08 Aug 2001
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Spine Width: 30 mm
  • Weight: 648 gr


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