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International Edition


About the Book

Now in paperback from the author of Ask, a meticulous step-by-step plan for entrepreneurs and start-up businesses to choose the right market to serve.

What type of business should you start? It's a question that for the past 10 years, Inc. 500 CEO and best-selling author Ryan Levesque--featured for his work in The Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering.

One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.

Instead of obsessing over what--as in what should you sell or what should you build--you should first be asking who. As in, who should you serve?

The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built.

That is what this book is all about.

Levesque's meticulously tested, step-by-step process is designed to minimize your risk of failure and losing money upfront, giving you clarity on what type of business to build and the confidence to finally take that leap and get started.
About the Author: Ryan Levesque is the Inc. 500 CEO of The ASK Method(R) Company, an entrepreneur, and the author of Ask. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur, and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in bucket.io(R), a leading marketing funnel software for entrepreneurs.

A certified AFOL (Adult Fan of LEGO), Ryan lives with his wife, Tylene, and their two boys in Austin, Texas.


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Product Details
  • ISBN-13: 9781401951139
  • Publisher: Hay House
  • Publisher Imprint: Hay House Business
  • Height: 211 mm
  • No of Pages: 240
  • Spine Width: 20 mm
  • Weight: 322 gr
  • ISBN-10: 1401951139
  • Publisher Date: 16 Mar 2021
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: The Single Most Important Decision Before Starting Your Business
  • Width: 137 mm


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    A Thrilling But Totally Believable Murder Mystery

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