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Chinesen kommen!

Chinesen kommen!


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About the Book

Inhaltsangabe: Problemstellung: Der chinesische Outbound-Reisemarkt ist ein Sektor, der seit Jahrzehnten wächst und dem ausgezeichnete Zukunftsperspektiven eingeräumt werden. Doch der Outbound-Reisemarkt, der sich in die zwei großen Bereiche der Geschäftsreisenden und der klassischen Urlauber aufteilen lässt, ist eng verknüpft mit der wirtschaftlichen und politischen Zukunft Chinas. Schätzungen der WTO rechnen bis 2020 damit, dass jährlich 100 Millionen Chinesen ins Ausland reisen werden - soviel wie heute aus ganz Asien. Im Jahre 2003 reisten 20,2 Millionen Chinesen ins Ausland, 2004 waren es 28,85 Millionen, was einem Plus von 42,8% gegenüber dem Vorjahr entspricht. Voraussetzungen für diese Prognose ist eine positive Entwicklung verschiedener Faktoren, wie etwa der politischen Stabilität und des wirtschaftlichen Wachstums. Viele Autoren sehen das Land im Fernen Osten als die kommende Wirtschaftsmacht schlechthin. Kritiker zeichnen allerdings ein anderes Bild der Gegenwart und der Zukunft. Vermutlich werden weder die Propheten, die den nahenden Niedergang Chinas prophezeien richtig liegen, noch die, die den Aufstieg zur größten Supermacht der Welt in kurzer Zeit vorhersehen. Aufgrund der Globalisierung, durch die Länder weltweit immer enger miteinander verflochten sind und Outsourcing zu dramatischen Veränderungen führt, werden die Auswirkungen der Reformen in China aber auch unweigerlich Auswirkungen auf andere Länder haben. Die Überschrift „Die Chinesen kommen" steht im Jahr 2003 in den Zeitungen immer wieder zu lesen, was eher an die „Gelbe Gefahr" erinnert, mit der die USA und die europäischen Kolonialmächte die Ressentiments gegen die asiatischen Völker, insbesondere China, zu schüren versuchten. Die Bevölkerung wird jedoch nur auf eine friedliche Invasion von Urlaubern aus dem Fernen Osten vorbereitet, die in Zukunft Deutschland bereisen und es verändern werden. So überstieg im Jahr 2003 zum ersten Mal die Zahl der chinesischen Outbound-Touristen weltweit


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Product Details
  • ISBN-13: 9783838694177
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 20 mm
  • Weight: 517 gr
  • ISBN-10: 3838694171
  • Publisher Date: 05 Mar 2006
  • Height: 210 mm
  • No of Pages: 356
  • Series Title: German
  • Sub Title: Chinas Outbound Tourismus / Incoming-Service Europa
  • Width: 148 mm


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