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Capacité relationnelle dans les alliances stratégiques du secteur pharmaceutique

Capacité relationnelle dans les alliances stratégiques du secteur pharmaceutique


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About the Book

Elle évalue la relation entre la résolution des conflits, la capacité relationnelle et la performance des alliances stratégiques contractuelles. L'univers de cette étude est celui des entreprises pharmaceutiques humaines brésiliennes. La population d'entreprises a été définie comme les laboratoires pharmaceutiques, les entreprises pharmaco-chimiques, les entreprises de biotechnologie et les chaînes de pharmacies. Un modèle structurel et de mesure a été élaboré, qui consiste en des relations de cause à effet entre ces concepts, sur la base de la théorie existante. Le modèle a été utilisé pour définir des variables latentes de premier et de second ordre et des indicateurs mesurables. Des données primaires ont été collectées auprès de 159 entreprises par le biais d'entretiens avec des responsables d'alliances. Une alliance a été étudiée dans chaque entreprise. Pour tester les données recueillies sur le modèle de mesure, des équations structurelles ont été analysées à l'aide de la méthode des moindres carrés partiels. Les résultats montrent qu'il existe une cohérence entre la base théorique utilisée dans l'étude et les données empiriques obtenues.


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Product Details
  • ISBN-13: 9786207352722
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 149 gr
  • ISBN-10: 6207352726
  • Publisher Date: 05 Apr 2024
  • Height: 229 mm
  • No of Pages: 92
  • Spine Width: 6 mm
  • Width: 152 mm


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