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Cómo ganar siempre en el negocio del café

Cómo ganar siempre en el negocio del café


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About the Book

Cómo ganar siempre en el negocio del café te sumerge en el fascinante mundo del mercado del café y lo hace bajo una premisa certera: "Todos podemos ganar en el negocio siempre que conozcamos las reglas de mercado y las utilicemos de manera responsable y atendiendo a la estrategia que tracemos para cada empresa"

Con este libro, si eres productor, comercializador, tostador, exportador, o estas comenzando en el negocio, tienes a tu disposición un grupo de herramientas teóricas/prácticas muy útiles, en especial si decides desarrollar tu propia estrategia de protección de precio, para aprovechar cada una de las oportunidades que ofrece el mercado y tener una empresa próspera y rentable.

Este libro es un material de referencia en el mercado de café, de incuestionable valor para quienes trabajan dia a dia en el negocio y en definitiva una guía para abrir tu mente y cambiar tu visión del sector cafetero

✏ Es un manual práctico definitivo que te enseñará a:

✅ Las reglas de juego del mercado

✅ Cuáles son las herramientas que puedes utilizar para siempre ganar dinero en este negocio.

Los diferentes modelos de negociación de café y cuál es el resultado de cada uno de ellos a través de ejemplos prácticos y detallados.

✅ Los criterios que debes tener en cuenta para usar las herramientas de cobertura de precio

Estas páginas son una invitación a aplicar todos estos conocimientos en tu empresa. Y más allá, a que cuando compruebes la eficiencia de cada una de las herramientas aquí expuestas, las compartas con todos tus colegas; creando así una nueva generación de empresarios cafeteros consciente del funcionamiento del mercado y atenta a aprovechar cada una de las oportunidades que este dé para ganar siempre en el negocio del café.

¿Por qué confiar en este libro? ✌️ JUAN FELIPE JAIMES VÁSQUEZ, es Ingeniero Agropecuario y Especialista en Café, Especialista en Análisis Técnico de la Calidad del Café y Especialista en Gestión Estratégica de Mercados. Docente en temas especializados de café en diferentes universidades de Colombia, catador y barista. Es CEO y cofundador de Lavaive, empresa que lleva más de 13 años comercializando cafés de especialidad, impartiendo capacitaciones y consultorías en diferentes eslabones de la cadena de café y diseñando estrategias de administración de riesgo de precios.

⌛ ¿Qué esperas? Haz CLIC en el botón ▶️ "COMPRAR" y comienza tu viaje en el negocio del café hoy mismo.


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Product Details
  • ISBN-13: 9786289585704
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Domina el mercado, Estrategias y Herramientas para el éxito cafetero
  • Width: 152 mm
  • ISBN-10: 6289585703
  • Publisher Date: 02 Feb 2024
  • Height: 229 mm
  • No of Pages: 268
  • Spine Width: 14 mm
  • Weight: 412 gr


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