There are buzzwords everywhere in business and marketing. It's easy to be overwhelmed and swamped by them. You shouldn't fear them though; you should instead look to embrace them. You should look to create your own, or leverage one that already exists in order to become a leading authority in your industry. Ditch the pointless, meaningless jargon. Instead, focus on finding something you can stand for, either as an individual or as a business. You need to find something you can become an authority on, and add value to your audience. Whether you are building a personal brand, or a business brand the principles set out in this book will help you to become the authority that your industry needs.Marketing Buzzword to Marketing Authority is a marketers' essential guide to not only understanding the past, present and future of buzzwords, but also how you can use them in your personal brand and into your businesses marketing strategy. In order to make this book as digestible as possible, it has been broken down into three distinct parts. The first part looks at the history, current state and every-day use of business and marketing buzzwords. This will set the scene as to their importance, as well as helping the readers to understand good and bad principles regarding the use of buzzwords. This section will also explore the psychology of buzzwords, including their impact upon 'sheep mentality' (also known as herd mentality or group mentality), industry specific terminology and, examine why some buzzwords catch on and become everyday terms, while others do not. The second part dives into personal branding. It highlights how buzzwords can be used to build a personal brand, and how you can become associated with that term to the point that your name is synonymous with the buzzword itself. This part of the book includes some amazing case studies from 'The Marketing Buzzword Podcast' including Bryan Kramer, Dan Gingiss, John Espirian, Jessika Phillips, Mark Masters and more. These case studies and the included paragraphs will help you to see how it is entirely possible to build a thriving personal brand around a marketing buzzword. The third and final part looks at the role of buzzwords and terms within an existing business and marketing plan. It will look at how buzzwords can be used to bring a team together and help create a unified approach (common thread) and voice to marketing within an organisation, so that the business can become known for its association with a specific term. It will also showcase why businesses should encourage employees to build a personal brand and their own authority, which in turns, helps the business be recognised as an authority. This section will also include some amazing case studies from brands and people like Socialbakers, Yext and Express Writers, who epitomise exactly what it means to build a business with a common thread running throughout.This book is designed to inspire and motivate you to take action on buzzwords, and use them to build authority on a subject for you or for your brand. Marketing Buzzword to Marketing Authority will be your guide to becoming not only the leader you want to be, but the authority your industry needs.