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Business-Driven Communications

Business-Driven Communications


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About the Book

Twenty-year IT industry communications leader Leigh Ann Schmidt wants every company to be good at public relations. Corporate PR, as a strategic driver for businesses, is dying because of the mismanagement of the function in-house, an over-reliance on outside PR agencies, and an increasing gap between business knowledge and functional output. Aimed at CEOs, Business-Driven Communications shows organizations how they can elevate their communications teams to become drivers of profitable bottom-line growth. But readers don't need an MBA to read it. The author's simple, direct and to-the-point style makes it easy for anybody in any business function - in any industry around the world - to understand how they can achieve communications excellence.
About the Author: Leigh Ann Schmidt has led some of the IT industry's most impactful public relations programs, media campaigns, and marketing initiatives since the mid-nineties. Throughout her 20-year career, including her central role in IBM's historic transformation, Leigh Ann has remained focused on what really counts...results. As president of Incisive Communications Consulting & Training, Leigh Ann helps organizations from 50-30,000 employees drive impactful media results with a keen eye on the bottom line. For more information, visit www.incisivecommunication.com


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Product Details
  • ISBN-13: 9781494371029
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 203 mm
  • No of Pages: 110
  • Series Title: English
  • Sub Title: Setting a Higher Standard to Reach Target Audiences, Grow Revenue and Capture New Markets
  • Width: 133 mm
  • ISBN-10: 1494371022
  • Publisher Date: 03 Dec 2013
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 181 gr


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