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Be Brief. Be Bright. Be Gone.

Be Brief. Be Bright. Be Gone.


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International Edition


About the Book

A great way to jump-start your career in pharmaceutical and biotechnology sales!

'Be brief, be bright, be gone" is the philosophy that launched David Currier to a successful career as a pharmaceutical sales representative. Simply stated, this approach encourages aspiring sales professionals to:

  • Be brief-Keep your sales presentations short and to the point.
  • Be bright-Understand your product and its clinical context.
  • Be gone-Respect your customer's time.

But that is only one piece of advice an aspiring representative should retain from this book. This book also covers:

  • Pros and cons of a career in pharma/biotech sales
  • How to land a job with a major pharma/biotech company
  • Getting to know your customers (physicians and hospitals)
  • Selling skills, basic etiquette, sales call basics

.and lots more, including 10 key tips that help ensure long-term career success.

This is the book that top pharmaceutical and biotech sales trainers have asked for!

"I wish I read this book when I got started. It is easily the best book I have seen on the subject."-Ellen F. Simes, Springfield, MA, Pharma/biotech trainer

"Anyone even thinking about a career in the industry should read this book."-Pam Marinko, Wilmington, NC, Pharma/biotech trainer

"Wow! Very well done. Some really good information for folks just starting out-and for veterans like me, too."-JoAnne Skypeck, Holyoke, MA, Pharmaceutical sales representative


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Product Details
  • ISBN-13: 9781583480168
  • Publisher: iUniverse
  • Publisher Imprint: iUniverse
  • Depth: 14
  • Language: English
  • Returnable: Y
  • Spine Width: 11 mm
  • Weight: 313 gr
  • ISBN-10: 1583480161
  • Publisher Date: 06 Dec 2005
  • Binding: Paperback
  • Height: 228 mm
  • No of Pages: 172
  • Series Title: English
  • Sub Title: Career Essentials for Pharmaceutical and Biotechnology Sales Representatives
  • Width: 153 mm


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