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Brands That Rock

Brands That Rock


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About the Book

Die Musikbranche verfügt über die einzigartige Fähigkeit, eine geradezu fanatische Treue bei ihren Anhängern zu erzeugen. Von den Rolling Stones, über Elton John und Madonna bis hin zu U2 - die "Altrocker" wissen ganz genau, wie sie ihre Fans glücklich machen, so dass diese ihr Geld in neue Platten und Konzertkarten etc. investieren.

"Brands that Rock" entstand in Zusammenarbeit mit der Rock and Roll Hall of Fame, die zahlreiche Geschichten und auch Geheimnisse der Branchengrößen preisgibt.

Das Buch vermittelt einen einzigartigen Einblick, wie man Markenbewusstsein, Kundentreue und Gewinne vergrößern kann, indem man sich der Strategien der international erfolgreichsten Marken bedient.

Die Autoren beschreiben einen 13-Stufen Marketingplan für die Entwicklung einer tiefen Beziehung zum Kunden. Das Hauptziel besteht darin, Kunden in treue Anhänger zu verwandeln, in Leute, die bereit sind, Zeit, Aufmerksamkeit, Energie, Gefühle und Geld in den Aufbau und die Aufrechterhaltung ihrer Beziehung zu einer Marke zu investieren.

Mit einer Fülle von Anekdoten, Interviews mit Brancheninsidern und Beispielen zu Unternehmen, die diese Strategie äußerst erfolgreich angewandt haben, darunter die NFL, JetBlue, WalMart und Victoria's Secret.

"Brands that Rock" Hier erfahren Sie, wie Sie Markenikonen erschaffen und Anhänger begeistern, und zwar immer aufs Neue.

Eine ebenso aufschlussreiche wie unterhaltsame Lektüre, die sich insbesondere an Manager richtet, die mit Klassischem Rock groß geworden sind.

Geschrieben von einem Bestseller-Autorenteam.


About the Author: ROGER BLACKWELL is a Professor of Marketing at the Fisher College of Business at The Ohio State University, as well as President of Blackwell Associates, a consulting firm that advises Fortune 500 companies on consumer trends, strategy, e-commerce, and global business. He has authored over twenty books, including Consumer Behavior, Ninth Edition, From the Edge of the World, From Mind to Market, and Customers Rule!. For more information, please visit www.rogerblackwell.com.
TINA STEPHAN is President of BTR Consulting, a firm specializing in branding and marketing services, and an associate with Roger Blackwell Associates. She has collaborated on seven other books, including From Mind to Market and Customers Rule!. Please visit www.brandsthatrock.com for more information.


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Product Details
  • ISBN-13: 9780471455172
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 23 mm
  • Weight: 530 gr
  • ISBN-10: 0471455172
  • Publisher Date: 09 Oct 2003
  • Binding: Hardback
  • Height: 235 mm
  • No of Pages: 256
  • Series Title: English
  • Sub Title: What the Music Industry Can Teach Marketers About Customer Loyalty
  • Width: 161 mm


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