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Branding Yourself

Branding Yourself


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International Edition


About the Book

Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers' or partners' toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!

Discover how to:

  • Choose today's best social media tools for your personal goals
  • Build an authentic storyline and online identity that gets you the right opportunities
  • Make the most of Facebook, LinkedIn, and Twitter--and leverage new platforms like Pinterest and Google+
  • Build connections and prove expertise by sharing video on YouTube and Vimeo
  • Find yourself on search engines and then optimize your personal online presence
  • Promote your events, accomplishments, victories...and even defeats and lessons learned
  • Integrate online and offline networking to get more from both
  • Reach people with hiring authority and budgets on LinkedIn
  • Use Twitter to share the ideas and passions that make you uniquely valuable
  • Avoid "killer" social networking mistakes
  • Leverage your online expert status to become a published author or public speaker
  • Measure the success of your social media branding
  • Get new projects or jobs through your online friends and followers


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Product Details
  • ISBN-13: 9780789759016
  • Publisher: Que
  • Publisher Imprint: Que
  • Depth: 22
  • Height: 226 mm
  • No of Pages: 400
  • Series Title: Que Biz-Tech
  • Sub Title: How to Use Social Media to Invent or Reinvent Yourself
  • Width: 152 mm
  • ISBN-10: 0789759012
  • Publisher Date: 19 Oct 2017
  • Binding: Paperback
  • Edition: 3 ed
  • Language: English
  • Returnable: Y
  • Spine Width: 23 mm
  • Weight: 606 gr


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    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!

    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


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