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Brand Driven

Brand Driven


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About the Book

Brand Driven moves the boundaries of branding beyond logos, advertising, and even marketing, and into the responsibility of every leader at every level within the organization. These leaders shape how organizations work and define the customers' experience. This book offers a fresh approach to how leaders can create more customer value using the brand as their guide.

F Joseph LePla, Suan V Davis and Lynn M Parker combine their experiences with leading organizations to show the various ways every organization can become brand driven. Each chapter provides focused discussion and tools that leaders can use to direct employees and other stakeholders to create and maintain unbreakable customer relationships.

Leaders who read Brand Driven will walk away feeling more knowledgeable and focused on what they can immediately do to manage and increase brand value.


About the Author:

F Joseph LePla, has implemented integrated brands for high technology, healthcare, consumer-based and the Worldwide 2000 companies. He is co-founder of Parker LePla, a boutique integrated brand strategy firm.

Susan V Davis is founder and principal of Leadership Designs. She guides leaders to re-align around fast growth, strategic shifts, mergers and acquisitions. She has worked with Microsoft, Avanade, QPass and other fast-growing high-tech companies.

Lynn M Parker is co-founder of Parker LePla and co-author of Integrated Branding. She is one of the early practitioners of technology marketing, counselling many industry pioneers including Apple, Microsoft, Intel, Tektronix and Hewlett Packard.


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Product Details
  • ISBN-13: 9780749437978
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Height: 241 mm
  • No of Pages: 288
  • Series Title: English
  • Sub Title: The Route to Integrated Branding Through Great Leadership
  • Width: 158 mm
  • ISBN-10: 0749437979
  • Publisher Date: 01 Apr 2003
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 29 mm
  • Weight: 702 gr


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