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Blue Ocean-Strategie an ausgewählten Beispielen

Blue Ocean-Strategie an ausgewählten Beispielen


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About the Book

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Allgemeines, Note: 1,3, Fachhochschule Kaiserslautern (Campus Zweibrücken), Sprache: Deutsch, Abstract: Die Wahl der richtigen Unternehmensstrategie beeinflusst die Entwicklung eines Unternehmens langfristig, wobei die eingeschlagene Richtung des Managements der aktuellen Marktsituationen angepasst werden kann. Laut Ralf Wicharz, besteht die Strategie aus vier wesentlichen Elementen, die sich gegenseitig komplementieren. Erstens die Mission, die die Nutzenabsicht der unternehmerischen Produkte oder Dienstleistungen für die Stakeholder stiften will. Zweitens die Vision, die beschreibt, wie der Marktauftritt, das Geschäftsmodell, die Strukturen und die Systeme des Unternehmens aussehen müssen, um die strategisch angepeilten Ziele zu erreichen. Drittens, das Transformationsprogramm, welches beschreibt, mit welchen Maßnahmen, mit welchen vorhandenen Ressourcen und unter welcher Verantwortung einzelne strategische Stellhebel bewegt werden müssen, damit die gegenwärtige Marktposition (IST-Zustand) des Unternehmens, zur definierten Vision (SOLL-Zustand) wird. Viertens, die Erfolgslogik, welche sich intensiv mit den Fragen auseinandersetzt, wer die entscheidenden Stakeholder sind, um deren Bedürfnisse mittels Nutzenniveau vom Unternehmen befriedigen zu können. Zudem sind Strategien Hilfsmittel, um die Ressourcen eines Unternehmens zu kanalisieren. Die notwendigen operativen Aufgaben zur Erfüllung der gewählten Strategie sollen gewährleisten, die "richtigen Dinge", die über einen längeren Zeitrahmen definiert sind, "richtig zu tun", sodass diese reibungslos funktionieren. So sollte ein strategisches Ziel groß genug sein, um für den geplanten langen Zeitrahmen einen Orientierungssinn zu geben; auf die Vision des Unternehmens abgestimmt sein; das Unternehmen zwingen, Neues auszuprobieren; skalierbar und messbar sein, um sie in operativen Teilzielen zu erreichen. Obwohl heutzutage viele klassische Strategiemodelle zur


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Product Details
  • ISBN-13: 9783346616579
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 74
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3346616576
  • Publisher Date: 23 Feb 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 159 gr

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