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Blue Ocean Strategy

Blue Ocean Strategy


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About the Book

Die Blue Ocean Strategy wird von vielen Wirtschaftsexperten als neues strategisches Instrument angesehen und bereits in mehreren multinationalen Unternehmen wie Nissan, Nintendo oder Apple angewendet. Ist die Blue Ocean Strategy ein neuer Strategieansatz und wie grenzt sie sich gegenüber den bisherigen Strategien ab? Diese Frage zu beantworten ist Gegenstand der vorliegenden Arbeit. Zu Beginn werden die allgemeinen Grundlagen der Strategielehre dargestellt und im Speziellen auf die strategische Planung eingegangen. Dann werden die beiden etablierten Strategierichtungen, der marktorientierte Ansatz und der ressourcenbasierten Ansatz mit ihren wichtigsten Vertretern erläutert. Im Weiteren wird die Blue Ocean Strategy ganzheitlich vorgestellt und deren Methoden näher betrachtet. Ein Vergleich der verschiedenen Strategieansätze steht am Ende der Darstellung und folgt dem Ziel herauszufinden, ob es sich bei der Blue Ocean Strategy um ein wirklich neues Instrument des strategischen Managements handelt.
About the Author: Peter Zickermann, geboren 1985 in Hamburg, hat Business Administration & Economics an der Universität Passau studiert und danach sein Wissen im Bereich Marketing während seines Masterstudiums an der Copenhagen Business School in Dänemark vertieft. Während seiner akademischen Laufbahn studierte er außerdem zeitweise in Kalifornien, Prag und Guangzhou (China). Peter Zickermann konzentrierte seine Forschung auf Unternehmens- und Markenstrategien, insbesondere auf die Blue Ocean Strategy und auf Co-Branding. Nach praktischen Erfahrungen bei Siemens, Beiersdorf und Philips arbeitet er heute als Produktmanager für ein großes international tätiges Unternehmen in der Konsumgüterindustrie.


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Product Details
  • ISBN-13: 9783958203686
  • Publisher: Bachelor + Master Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 122 gr
  • ISBN-10: 395820368X
  • Publisher Date: 11 Mar 2015
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Sub Title: Darstellung und Analyse eines neuen Instruments des strategischen Managements im Vergleich zu etablierten Unternehmens- und Wettbewerbsstrategien
  • Width: 148 mm


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