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Blickfang Heimat

Blickfang Heimat


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About the Book

Werbung stellt ein wichtiges Kommunikationsmittel unserer Gesellschaft dar, das sehr deutlich Bedürfnispositionen und Alltagsanschauungen in unserem Kultursystem ausdrückt. Seit dem 19. Jahrhundert bilden Plakate das «Jetzt» einer Gesellschaft nicht nur ab und illustrieren es, sondern kleiden es zugleich in eine Metapher. Objektiv mag das als Illusion wirken, doch dadurch entsteht das Abbild der Idee einer Gruppe und Gesellschaft vor dem Hintergrund politischer, sozialer und wirtschaftlicher Veränderungen. Über die Untersuchung kodifizierter Bedeutungen soll Einblick in die Kultur als Symbolsystem erlangt werden. Die in den Plakaten feststellbare Allgegenwart von Heimatklischees läßt hinter ihrer Konjunktur mehr als nur kommerzielles Interesse vermuten. Nämlich, daß hier vielleicht Bedürfnisse zum Vorschein kommen, die sich in der modernen Industriegesellschaft nur mehr schwer befriedigen lassen und sich im Laufe der Zeit verändern.
About the Author: Die Autorin: Michaela Steinböck, geboren 1964 in Graz. 1992 bis 1998 Studium der Volkskunde an der Universität Graz. Seit 1994 Tutorin am Institut für Volkskunde Graz. Gründung von kulturX3 Büro für Alltags-Volks-Konsumkultur. Assistentin in der Österreichischen Akademie für Führungskräfte.


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Product Details
  • ISBN-13: 9783631382233
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Edition: New edition
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 281 gr
  • ISBN-10: 3631382235
  • Publisher Date: 23 Apr 2002
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 158
  • Series Title: Grazer Beitraege Zur Europaeischen Ethnologie
  • Sub Title: Die Entwicklung Des Heimatbegriffs Anhand Oesterreichischer Fremdenverkehrsplakate Des 20. Jahrhunderts
  • Width: 148 mm


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