Seven KEY Strategic Tactics plus a handful of practical tips how any small business can gain massive leverage in their market, both offline and online, by working with a Direct Response Marketing Company. Whether in a recession or not, the failure rate for new small business start-ups is abysmal, at best. Enter the one secret weapon all small businesses have access to, but only a small percent actually take advantage of - a Direct Response Marketing Company. The vast amount of expertise and pools of talent available through a Direct Response Marketing Company are not easily assembled by a small business. In fact, it simply isn't feasible for the average small business to have its own marketing department. Yet, the majority of small businesses spend thousands of dollars annually on advertising and marketing campaigns that are not properly created, monetized or tracked for effectiveness. One of the key ingredients in the recipe for small business failure is trying to do everything by yourself. This happens day in and day out with thousands of small businesses across the globe. Many business owners spend the majority of their time on things they should not be doing, while spending too little time on the key revenue producing activities they should be focusing on. But by focusing on the things you should be doing, while delegating the rest to other people who are ideally suited to perform them, your productivity and efficiency are both dramatically increased. By the time you finish reading this book, you should be thoroughly convinced that using a Direct Response Marketing Company is the only way to ensure your business has a fighting chance of survival - now and in the future.
About the Author: Russ Guthrie served for 23 years in the U.S. Air Force before retiring honorably, with multiple decorations, in 2005. During his time in the military, Russ trained and supervised hundreds of personnel and learned a great deal about leadership, service, teamwork, specialization and quality. While active duty, Russ traveled to many countries around the world, including China, Egypt and Zimbabwe. He also was stationed at bases in Holland, Turkey and South Korea. Several years prior to his military retirement, Russ was introduced to the idea of home-based business and network marketing. And while network marketing wasn't the the right fit for him, the experience really got his entrepreneurial juices flowing. So, after retiring from the Air Force, Russ began a new career in internet marketing. And from there, after several years of online education, he decided to meld his prior Air Force experience with this new set of skills and understanding. Combining leadership, accountability, service and teamwork, he began his new company, Response Performance Marketing (RPM). This company is a direct response marketing firm specializing in getting new and existing brick and mortar businesses a vibrant and profitable online presence. RPM uses a staged process to take small businesses from one level of marketing and growth to another, in a logical, systematic and proven way. RPM also works with companies who have an online presence, but wish to increase their rankings, improve their site, etc.