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Big Data para CEOs y Directores de Marketing

Big Data para CEOs y Directores de Marketing


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About the Book

El libro que te dará los conocimientos de Big Data Analytics que necesitas como CEO o Director de Marketing Si eres un directivo con perfil de negocio seguro que en los últimos años has oído hablar mucho de Big Data. Has asistido a varios eventos y recibido a decenas de consultores, pero estás confuso porque cada uno te cuenta una cosa distinta. Todo parece tener sentido pero te falta algo para cerrar el puzzle. Este libro ha sido pensado para llevarte de la situación actual de confusión e incertidumbre a un estado de seguridad y confianza en la toma de decisiones sobre Big Data Analytics En él trabajaremos de forma secuencial los 5 pilares que como directivo necesitas conocer sobre Big Data: PILAR 1: Conceptos generales: asentar las bases de los principales conceptos que son propios y distintivos de Big Data PILAR 2: Tecnología Big Data: te enseñaré las principales tecnologías desde un punto de vista práctico: qué son y para qué se aplica cada una PILAR 3: Advanced Analytics: repasaremos los principales algoritmos analíticos y sabrás sus fortalezas y debilidades y cuando utilizarlos PILAR 4: Casos de uso: te describiré casi 20 aplicaciones de Big Data Analytics al negocio, con un especial énfasis en los casos del ámbito de marketing / comercial PILAR 5: Dirección de Big Data y Analytics: conocerás los principales desafíos a nivel de gestión con los que te vas a encontrar, desde la mejor estructura organizativa y la gestión de equipos hasta la relación con otras áreas, pasando por la gestión de proyectos analíticos y la creación de productos analíticos ¿Para quien es este libro? Es para tí si eres un directivo con perfil de negocio que quieran un conocimiento funcional y real sobre la aplicación de Big Data Analytics para generar valor en la empresa. ¿Para quien NO es este libro? NO es para tí si buscas alguna de estas dos cosas: Un libro de muy fácil lectura, a alto nivel, que llena páginas y páginas hablando de conceptos vagos como la cantidad de TB que se producen en internet por segundo o cómo Google hace coches que se conducen solos Un libro muy técnico dirigido a desarrolladores de una tecnología concreta. Si es tu caso lo siento pero no hay ni una línea de código Finalmente, si lo que quieres es que te expliquen la tecnología y los algoritmos de forma práctica y aplicada, y que te describan los casos de uso para el negocio y los desafíos del management de Big Data definitivamente estás en el lugar correcto


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Product Details
  • ISBN-13: 9781549960390
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 262
  • Spine Width: 14 mm
  • Weight: 403 gr
  • ISBN-10: 1549960393
  • Publisher Date: 30 Oct 2017
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Como dominar Big Data Analytics en 5 semanas para directivos
  • Width: 152 mm


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