Better Business introduces the business content you need, in a better way. By presenting and connecting the evolving issues and opportunities of business, the text encourages you to come to class prepared to have better conversations. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while Mini Chapters focus on key topics in business.
The 6th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment.
About the Author: About our authors Michael R. Solomon, PhD, Contributing Editor
Michael R. Solomon is professor of marketing and director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is professor of consumer behaviour at the Manchester School of Business, University of Manchester, UK. Solomon's primary research and consulting interests include consumer behavior, branding, and marketing applications of virtual worlds. He has written several textbooks and trade books; his Consumer Behavior text is the most widely used in the world. Michael often speaks to business groups about new trends in consumer behavior and marketing strategy.
Mary Anne Poatsy, MBA, CFP
Mary Anne Poatsy is a senior adjunct faculty member at Montgomery County Community College, teaching various business, management, and computer application and concepts courses in face-to-face and online environments. She holds a BA in psychology and education from Mount Holyoke College and an MBA in finance from Northwestern University's J. L. Kellogg Graduate School of Management.
Poatsy has been teaching since 1995 at a variety of elementary and secondary institutions, including Gwynedd Mercy College, Montgomery County Community College, Muhlenberg College, and Bucks County Community College, as well as training in the professional environment and presenting at several conferences. Before teaching, she was a vice president at Shearson Lehman Hutton in the Municipal Bond Investment Banking Department.
Kendall Martin, PhD
Kendall Martin has been teaching since 1988 at a number of institutions, including Villanova University, DeSales University, Arcadia University, Ursinus College, County College of Morris, and Montgomery County Community College, at both the undergraduate and the graduate level.
Dr. Martin's education includes a BS in electrical engineering from the University of Rochester and an MS and a PhD in engineering from the University of Pennsylvania. She has industrial experience in research and development environments (AT&T Bell Laboratories) as well as experience with several start-up technology firms.
As a full professor at Montgomery County Community College, she presents nationally on topics of entrepreneurship, student engagement, and technology in the classroom.
