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Behavioural Finance in the Digital Era

Behavioural Finance in the Digital Era


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About the Book

Due to swift technological change and the resultant digital revolution or so-called Fourth Industrial Revolution, a wide range of new digital financial products and services have emerged in the financial markets, as witnessed in the context of the FinTech sector, the economics of blockchain and NFT issuance.

This book takes an in-depth look at the challenges faced by individuals making investment decisions in a rapidly changing financial world and presents a concise and thorough overview of the multifaceted approach to investment and savings behavior. It explores behavioral digital finance, referencing the latest theories in economic psychology and finance and provides an analysis of the process of saving and investing in the context of our new digital reality, where an understanding of human - AI interaction, its benefits and threats is extremely important. It combines an accessible overview of classical and new behavioral theories, models of financial decision making as well as an analysis of the new trends in financial decision making that have occurred due to technological development and increasing digitization in the finance sector.

The book combines theoretical considerations and empirical analyses from a representative sample of international respondents. The data presented in the book provides insight into the impact of the Covid-19 pandemic on financial behavior around the world, offering an understanding of how people behave in the face of global crises. It will help readers understand not only the changes in the world around them, but also offers insight into their own motivations and emotions.


About the Author:

Elżbieta Kubińska is an Associate Professor and Director of the Institute of Finance, Cracow University of Economics, Poland.
Magdalena Adamczyk-Kowalczuk is an Assistant Professor at the Institute of Finance, Cracow University of Economics, Poland.
Anna Macko is an adjunct professor in the Department of Economic Psychology, and a researcher at the Centre for Economic Psychology and Decision Sciences, Kozminski University, Poland.


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Product Details
  • ISBN-13: 9781032508719
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Height: 234 mm
  • No of Pages: 272
  • Spine Width: 13 mm
  • Weight: 521 gr
  • ISBN-10: 103250871X
  • Publisher Date: 30 Oct 2023
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Sub Title: Saving and Investment Decisions
  • Width: 156 mm


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