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Bedeutung und Entwicklung des Dynamic-Packaging im Tourismus

Bedeutung und Entwicklung des Dynamic-Packaging im Tourismus


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About the Book

Studienarbeit aus dem Jahr 2008 im Fachbereich Tourismus - Sonstiges, Note: 1,3, Fachhochschule Worms, Sprache: Deutsch, Abstract: Die klassische Pauschalreise ist tot, es lebe Dynamic Packaging (DP). So ähnlich lauten seit einiger Zeit die Aussagen von einigen Tourismus-Experten. Der "Urlaub von der Stange", durch den die großen Reiseveranstalter (RV) erst "groß" geworden sind, scheint seinen Dienst getan zu haben. Der Bedarf an "14 Tage Sonne, Strand und Meer" in vorgefertigter Form stagniert bzw. sinkt kontinuierlich. Die Konsumenten verlangen heute nach maßgeschneiderten Produktangeboten, "the mass market is dead". Der hybride Kunde, der mit dem Billigflieger anreist und vor Ort eine Luxusunterkunft bucht, ist schon lange keine Ausnahme mehr, sondern eher die Regel, wie auch die neue Reise-Plattform Binoli ("Billig fliegen, nobel liegen") zeigt, die von Air Berlin und L'Tur gegründet wurde. Diese Fakten beleuchten die Bedeutung der DP-Entwicklung für den Tourismus. Die zentralen Fragestellungen der Seminararbeit orientieren sich daher an den Ursachen und Auswirkungen, an den Markt- und Wettbewerbsaspekten und der praktischen Umsetzung. Zunächst werden aktuelle Aspekte im Tourismus wie der Trend zur Individualisierung, das Entstehen der Informationsgesellschaft, die Verbreitung und Kommerzialisierung des Internets sowie das zunehmende Wachstum des E-Commerce im Business-to-Consumer (B2C) Bereich in der Reisebranche näher skizziert. Anschließend folgt ein Überblick über die bisherigen touristischen Angebotsformen sowie ein Definitionsversuch für DP und eine Übersicht über das Potential und die technischen Anforderungen, die das "dynamische Bündeln von Produkten" mit sich bringt. Im folgenden Abschnitt werden ausgewählte DP-Anbieter anhand eines Buchungsprozesses dargestellt und evtl. auftretende Problemfelder näher erläutert. Eine Schlussbetrachtung mit einem Ausblick in die Zukunft des DP im Rahmen des Online- Tourismus rundet das Thema ab. Im Zentrum der vo


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Product Details
  • ISBN-13: 9783640633296
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3640633296
  • Publisher Date: 02 Jun 2010
  • Height: 210 mm
  • No of Pages: 60
  • Series Title: German
  • Weight: 141 gr


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