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Bedeutung, Maßnahmen und Auswirkungen des gewerblichen Rechtsschutzes

Bedeutung, Maßnahmen und Auswirkungen des gewerblichen Rechtsschutzes


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About the Book

Die vorliegende Studie gibt einen umfassenden Überblick zur Problematik des Gewerblichen Rechtsschutzes. Der Fokus liegt hierbei auf der Widerspiegelung von dessen Absichten sowie der Umsetzung und den Folgen. Die zugehörigen Bestimmungen wie z. B. das Marken- oder Patentgesetz besitzen für die Unternehmenslandschaft enorme, mitunter existenzielle Bedeutung. Im Besonderen ist dies einerseits der fortschreitenden Internationalisierung und Globalisierung der Wirtschaft und des damit zunehmenden Wettbewerbsdrucks geschuldet, jedoch in ebenso großem Maße auf die rasant wachsende Fälscherindustrie zurückzuführen. Somit ist die effektive Bekämpfung der Produkt- und Markenpiraterie zu einer der größten Herausforderungen der internationalen Unternehmenslandschaft geworden. Eine immer wichtigere Rolle bei der Unterstützung dieses Vorhabens nehmen dabei die Instrumente ein, die der Zollverwaltung zur Verfügung stehen. Der näheren Beleuchtung ihres großen Erfolgspotenzials wird sich diese Untersuchung ebenso ausführlich widmen wie der kritischen Würdigung ihres Einsatzes.
About the Author: Der Autor Ralf Petzold, Jahrgang 1970, absolvierte nach seiner Ausbildung zum Zollbeamten ein betriebswirtschaftliches Studium an der AKAD Hochschule Leipzig. Seit 2007 ist er bei der Bundeszollverwaltung schwerpunktmäßig mit der Durchführung von Maßnahmen zum Schutz geistigen Eigentums betraut.


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Product Details
  • ISBN-13: 9783863411565
  • Publisher: Bachelor + Master Publishing
  • Publisher Imprint: Bachelor + Master Publishing
  • Height: 210 mm
  • No of Pages: 40
  • Series Title: German
  • Weight: 113 gr
  • ISBN-10: 3863411560
  • Publisher Date: 17 Apr 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm


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Bedeutung, Maßnahmen und Auswirkungen des gewerblichen Rechtsschutzes
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