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A-Z Marketing

A-Z Marketing


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About the Book

A-Z Marketing is the market leading principles text domestically. This book offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text's traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and completely integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing, and services. This is the book to develop and present the 4 P's framework when describing the components of the marketing mix (Product, Price, Place, Promotion). This Book introduction to marketing explains core principles in the context of organizations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasizing the practical aspects of the subject. This book is an excellent tool for anyone in marketing and sales, whether self- or corporate- employed.About the AuthorAlok Satsangi, after spending couple of years in the Corporate World, where he held respectable positions, with NIIT Smart Serve & ITC Infotech. Later Mr. Satsangi, took to teaching management students. In the last five years he has taught at Jaipuria Institute of Management, Vasundhra, Ghaziabad as a core faculty and as visiting faculty at SRC, New Delhi, LCM, Rohini and NCPE, Noida. Currently he is working as a core Management faculty with NSB School of Business, New Delhi. He is also taking care of the corporate relations of the college. He Specializes in Marketing and Human Resource Management. He has organized National Seminars, served as a member in many professional bodies, and is a trainer for Personality Development with many agencies. He has published couple of Research Papers and at present pursuing research.


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Product Details
  • ISBN-13: 9789380106250
  • ISBN-10: 9380106250


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