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Automatisierung von Dienstleistungen

Automatisierung von Dienstleistungen


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About the Book

Inhaltsangabe: Problemstellung: Das Thema der Diplomarbeit unter dem genauen Titel Automatisierung von DL - Chancen und Risiken wurde mir von Herrn Prof. Dr. U. Kadritzke, Professor für Industrie- und Betriebssoziologie an der FHW Berlin, empfohlen. Die von Günter Voß und Kerstin Rieder formulierte These des Arbeitenden Kunden wird in dieser Diplomarbeit eingehend untersucht werden. Demnach zeichnet sich eine Entwicklung ab, die langfristige Auswirkungen auf das gesamte alltägliche Leben in unserer Gesellschaft haben wird. Die Theorie des Arbeitenden Kunden analysiert einen sich derzeit abzeichnenden Trend, wonach sich Konsumentinnen und Konsumenten zunehmend selbst bedienen müssen, weil Unternehmen aus Kostengründen Funktionen auf sie verlagern. Die von Kunden geleistete eigene Arbeit weist eine bislang unbekannte und neuartige Qualität auf. Als Folge - so die These - könnte sich hieraus ein neuer aktiver Grundtypus des Konsumenten in unserer Gesellschaft herausbilden. Dieser neue Konsumententypus wird von Voß und Rieder als Arbeitender Kunde bezeichnet. Gang der Untersuchung: Zunächst stelle ich im zweiten Kapitel die These des Arbeitenden Kunden kurz im Allgemeinen vor. Dann beschreibe ich im dritten Kapitel den historischen Prozess der zunehmenden Auslagerung betrieblicher Funktionen auf die Kunden, der schließlich in der heutigen Situation seinen vorläufigen Höhepunkt erreicht hat. Im darauf folgenden Kapitel geht es um die Entdeckung des aktiven Konsumenten in der betriebswirtschaftlichen Forschung. Zudem wird aufgezeigt, wie das Zusammenspiel zwischen aktivem Konsument und Unternehmen funktioniert. Dabei wird auch der betriebliche Hintergrund der Entwicklung beleuchtet werden. Im fünften Kapitel wird der Sturkurwandel skizzenhaft anhand der Dimensionen Praxis, Ökonomie und Existenzialität diskutiert. In diesem Kontext wird der Zusammenhang von Arbeitskraft(-Nutzung) und Konsum verdeutlicht. Um die Skizze des neuen Arbeitenden Kunden anschaulich zu mach
About the Author: Zuhal Düzgün, Diplom-Kauffrau, Studium der Wirtschaftswissenschaften an der FHW - Berlin. Abschluss 2008 als Diplom-Kauffrau.


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Product Details
  • ISBN-13: 9783836661263
  • Publisher: Diplom.de
  • ISBN-10: 3836661268
  • Publisher Date: 24 Mar 2008


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