As an entrepreneur, Steve Kennedy seems to be at the top of his game. He's a successful financial advisor, he owns his own business-and he's about to land the biggest client of his life.
But just when it seems like a sure thing, the deal with his dream client suddenly falls through-causing his career and personal life to hit rock bottom. He quickly realizes how little he knows about marketing, and that his business may actually be running him instead of the other way around.
After sitting in on a presentation by a marketing expert, however, Steve receives the valuable advice he needs to regain control of his marketing and sales platform-and to become the ultimate authority advisor.
A groundbreaking fictional fable filled with real-life inspiration and knowledge, The Authority Advisor is a must-read story for financial advisors, small business owners, and entrepreneurs of all ages.
From creating a steady flow of prospects, to leaving behind the "old ways" of marketing, to becoming a sought-after authority in your field, this memorable marketing guide is filled with important lessons for anyone who wants to gain momentum and get ahead in today's marketplace.
About the Author: Joe Simonds is the cofounder of Advisor Internet Marketing (http: //www.AdvisorInternetMarketing.com) along with his brother Luke. The Georgia Tech graduate has spent the majority of his career helping financial advisors to improve their business and marketing skills and teaching them to use the platform of the World Wide Web to their advantage.
Voted as one of the top twenty-four most creative people in the insurance industry by LifeHealth, Joe educates baby boomers and retirees about retirement income planning on sites such as http: //www.RetirementThinkTank.com, http: //www.AnnuityThinkTank.com, and http: //www.Annuity123.com. He is also the author of the book Savior Retirement.
A lover of beer and all things digital, he has two beautiful daughters with his wife, Loren. As a family, they love to travel together and spend time outdoors.
