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Auswirkungen der sozialen Medien auf die Verbreitung von Zeitungsinhalten

Auswirkungen der sozialen Medien auf die Verbreitung von Zeitungsinhalten


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About the Book

Die Zeitung Star ist wohl der Inbegriff kühner Experimente in der kenianischen Zeitungsbranche. Im Laufe der Zeit hat sich Star von einer Zeitung mit sozialen Themen zu einer politischen Zeitung entwickelt und ist von einer wöchentlichen Boulevardzeitung zu einer Zeitung mit täglicher Auflage gewachsen. Heute ist sie führend bei der Verbreitung von Inhalten über Social-Media-Kanäle, Printauflagen und digitale Plattformen. Diese Studie untersuchte den Einfluss von Social-Media-Kanälen auf die Verbreitung von Inhalten in der Star-Zeitung. Da die Menschen Social-Media-Plattformen nutzen, um Nachrichten zu konsumieren, wenden sich immer mehr Zeitungskanäle den sozialen Medien zu, um die Aufmerksamkeit der Nutzer zu gewinnen. Die Nutzung digitaler Geräte wie mobiler Gadgets für den Zugriff auf Social-Media-Websites wie Facebook, Twitter, WhatsApp und Instagram machen diese Kanäle für die Leserschaft nützlich. Es wurde untersucht, wie Star-Publikationen Inhalte entwickeln, verpacken und verbreiten, um verschiedene Zielgruppen zu erreichen. Die Studie nutzte die Theorie der Domestizierung von Technologie als theoretischen Rahmen, um zu verstehen, wie die Nachrichtenproduktion und -verbreitung soziale Medientechnologien übernommen hat, die eigentlich nicht für die Branche gedacht waren, aber diese Technologien erfolgreich genutzt haben.


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Product Details
  • ISBN-13: 9786206325109
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 186 gr
  • ISBN-10: 6206325105
  • Publisher Date: 09 Aug 2023
  • Height: 229 mm
  • No of Pages: 84
  • Spine Width: 5 mm
  • Width: 152 mm


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